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Moosend is one of the best value email marketing platforms available in 2026 — but how much does it actually cost, what do you get at each tier, and is it worth choosing over cheaper or pricier alternatives?
In this guide I will break down every Moosend pricing plan, exactly what is included, how costs scale as your list grows, and how Moosend compares to the competition so you can make a confident decision.
Moosend Pricing Plans 2026 — Quick Overview
| Plan | Price | Contacts | Best For |
|---|---|---|---|
| Free Trial | $0 for 30 days | Unlimited during trial | Testing full features before committing |
| Pro | From $9/month | 500 to 100,000+ | Small to mid-size businesses wanting full automation |
| Moosend+ | Custom pricing | Custom | Businesses needing custom features and dedicated support |
| Enterprise | Custom pricing | Custom | Large organisations with advanced requirements |
Unlike many email marketing platforms that have multiple restrictive tiers, Moosend keeps its pricing simple — one main paid plan (Pro) that includes all features, with pricing based purely on the number of contacts you have. This means every Moosend Pro customer gets access to the same powerful automation, heatmaps, and reporting regardless of how much they pay.
Moosend Free Trial — What Do You Get?
Moosend does not offer a permanent free plan — instead it offers a 30-day free trial with full access to all Pro features. No credit card is required to start.
| Feature | Free Trial |
|---|---|
| Duration | 30 days |
| Contacts | Unlimited during trial |
| Email sends | Unlimited during trial |
| Automation workflows | ✅ Full access |
| Landing pages | ✅ Full access |
| Heatmap reporting | ✅ Full access |
| A/B testing | ✅ Full access |
| Product recommendations | ✅ Full access |
| Lead scoring | ✅ Full access |
| Credit card required | ❌ Not required |
The 30-day free trial is one of the most generous in the email marketing space — giving you full access to every Pro feature for a month. This is enough time to build your welcome sequence, set up your automation workflows, test your landing pages, and get a genuine feel for whether Moosend suits your business before spending a penny.
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
Moosend Pro Plan — From $9/month
The Pro plan is Moosend’s main paid offering and includes every feature the platform has to offer. Here is what is included:
| Feature | Pro Plan |
|---|---|
| Email sends | Unlimited |
| Email templates | 70+ included |
| Drag-and-drop editor | ✅ Included |
| Marketing automation | ✅ Full visual automation builder |
| Landing pages | ✅ Unlimited |
| Subscription forms | ✅ Unlimited |
| Heatmap reporting | ✅ Included |
| A/B testing | ✅ Included |
| Product recommendations | ✅ Included |
| Lead scoring | ✅ Included |
| Weather-based triggers | ✅ Included |
| Countdown timers | ✅ Included |
| E-commerce integrations | ✅ Shopify, WooCommerce, Magento |
| GDPR tools | ✅ Included |
| Email and chat support | ✅ Included |
| Moosend branding | ❌ Not present on paid plan |
The standout feature of Moosend’s Pro plan is that it includes everything — there are no features locked behind a higher tier. Heatmaps, lead scoring, product recommendations, and weather-based triggers are all included from $9/month. On competing platforms these features typically cost $50-150/month or more.
Moosend Pro Pricing by Contact Count
Moosend Pro pricing is based on the number of contacts in your list. Unlimited email sends are included at every level — you never pay more because you send more emails, only because your list grows.
| Contacts | Monthly Price | Annual Price (per month) |
|---|---|---|
| 500 | $9/month | $7/month |
| 1,000 | $16/month | $13/month |
| 2,000 | $24/month | $20/month |
| 3,000 | $32/month | $26/month |
| 5,000 | $48/month | $39/month |
| 8,000 | $64/month | $52/month |
| 10,000 | $80/month | $65/month |
| 25,000 | $160/month | $130/month |
| 50,000 | $270/month | $220/month |
| 100,000 | $470/month | $380/month |
Annual billing saves approximately 20% compared to monthly billing — worth considering if you are confident Moosend is the right platform for your business after the 30-day trial.
Moosend+ and Enterprise Plans
For businesses with more complex requirements, Moosend offers two custom-priced plans:
Moosend+ adds custom features on top of the Pro plan — typically including dedicated IP addresses, custom reporting, additional integrations, and priority support. Pricing is negotiated based on requirements.
Enterprise is designed for large organisations sending high email volumes — including dedicated account management, SLA guarantees, custom onboarding, and advanced security features. Pricing is bespoke and negotiated directly with Moosend’s sales team.
Moosend Pricing vs Competitors
Here is how Moosend’s Pro plan pricing compares to the main alternatives at key contact thresholds:
| Platform | 1,000 Contacts | 5,000 Contacts | 10,000 Contacts | Full Automation |
|---|---|---|---|---|
| Moosend Pro | $16/month | $48/month | $80/month | ✅ All plans |
| Brevo Business | $18/month* | $18/month* | $25/month* | ✅ Business plan |
| Mailchimp Standard | $26/month | $75/month | $100/month | ⚠️ Limited |
| AWeber Plus | $30/month | $80/month | $120/month | ✅ Included |
| GetResponse | $69/month | $109/month | $149/month | ✅ Higher plans |
| ActiveCampaign | $49/month | $99/month | $149/month | ✅ All plans |
| Klaviyo | $30/month | $100/month | $150/month | ✅ All plans |
*Brevo prices by sends rather than contacts — prices shown assume standard send volumes
Moosend is the most affordable option for contact-based pricing with full automation included. The only platform that consistently undercuts it is Brevo — which uses a send-based pricing model rather than contact-based, making direct comparison dependent on your specific send frequency.
Where Moosend genuinely stands out against all competitors is features per pound spent. Heatmaps, lead scoring, and product recommendations — features that cost $50-150/month on platforms like ActiveCampaign and Klaviyo — are included in Moosend’s Pro plan from $9/month.
Is Moosend Worth It?
Moosend is worth it if:
- Automation is your priority — Moosend’s visual automation builder, lead scoring, and behaviour-based triggers are best-in-class at this price point. Comparable automation on ActiveCampaign costs $49-149/month depending on list size
- You run an e-commerce store — abandoned cart sequences, product recommendations, and purchase tracking are all included from $9/month. Klaviyo charges $150/month for the same features at 10,000 contacts
- You want heatmap reporting — Moosend is the only major email platform that includes heatmaps as standard. Every other platform either doesn’t offer them or charges extra
- You want unlimited sends — unlike Brevo’s free plan (300/day) or Mailchimp’s tiered send limits, Moosend Pro includes unlimited email sends at every contact level
- You want simplicity — one plan with all features is much simpler than navigating multiple tiers and working out what is and is not included
- You are switching from an expensive platform — businesses moving from ActiveCampaign, Klaviyo, or GetResponse typically save 50-70% on their monthly email marketing costs
Moosend may not be worth it if:
- You need a permanent free plan — Brevo offers unlimited contacts permanently free. Moosend’s free access is trial-only
- You need SMS or WhatsApp marketing — Moosend is email only. Brevo includes SMS and WhatsApp on all plans
- You need webinar hosting — GetResponse is the only major platform with built-in webinars
- You need a very large template library — AWeber has 600+ templates versus Moosend’s 70+
- You have a very small list and send infrequently — if you have 200 contacts and send one email per month, Brevo’s free plan covers this without any cost
What Makes Moosend Different — Key Features Explained
Heatmap Reporting
Moosend is the only major email marketing platform that includes heatmap reporting as standard. A heatmap shows you visually where subscribers click within your emails — which products, links, or buttons get the most attention and which are being ignored. This data allows you to continuously improve your email design and content placement to drive more clicks and conversions. No other platform at this price offers this feature.
Lead Scoring
Moosend automatically scores your subscribers based on their engagement — opens, clicks, purchases, and website visits all contribute to a score that identifies your hottest prospects. You can then trigger targeted campaigns to high-scoring contacts or alert your sales team when a lead crosses a scoring threshold. On ActiveCampaign, lead scoring is only available from the Plus plan at $49/month.
Product Recommendations
Moosend’s AI-powered product recommendation engine automatically pulls personalised product suggestions into emails based on each subscriber’s browsing and purchase history. For e-commerce stores, this can significantly increase average order value and repeat purchase rates. Comparable functionality on Klaviyo costs $150/month at 10,000 contacts.
Weather-Based Triggers
A unique Moosend feature — trigger emails based on the weather in each subscriber’s location. A clothing retailer can automatically send a coat promotion when temperatures drop in a subscriber’s city, or a travel company can promote summer destinations when subscribers are experiencing cold weather. This level of personalisation is not available on any comparable platform at this price.
Moosend for E-commerce
Moosend is particularly strong for e-commerce businesses. The following features are all included from $9/month — features that typically cost significantly more on competing platforms:
- Abandoned cart email sequences
- Product recommendation emails
- Purchase-triggered automation
- Cross-sell and upsell sequences
- Revenue tracking and e-commerce reporting
- Native integrations with Shopify, WooCommerce, Magento, PrestaShop, and OpenCart
- Heatmap reporting to optimise product placement in emails
For small e-commerce stores that want Klaviyo-level features without Klaviyo-level pricing, Moosend is the strongest available option.
Moosend and Constant Contact — What the Acquisition Means
In 2025 Moosend was acquired by Constant Contact — one of the most established names in email marketing. For Moosend customers this acquisition brings several benefits:
- Platform stability — Moosend is now backed by a large, established company rather than operating as a standalone startup
- Continued investment — Constant Contact has committed to developing Moosend’s feature set rather than merging it into their main platform
- No price changes — pricing has remained consistent since the acquisition
- Improved infrastructure — access to Constant Contact’s deliverability expertise and sender reputation
Moosend continues to operate as a separate product with its own pricing, branding, and feature roadmap. The acquisition adds stability without changing what made Moosend attractive in the first place.
Moosend vs The Best Alternatives
Brevo — Best Free Alternative
Brevo’s unlimited contact free plan is the strongest argument against Moosend for businesses just starting out. If you have a small list and send infrequently, Brevo’s free plan costs nothing versus Moosend’s $9/month minimum after the trial. Brevo also includes SMS and WhatsApp that Moosend does not offer. However for automation depth and e-commerce features, Moosend’s Pro plan outperforms Brevo’s comparable paid tier.
👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
AWeber — Best for Simplicity
AWeber’s free plan for 500 subscribers with unlimited sends is a strong starting point for very small businesses. Its 600+ template library and outstanding deliverability make it a reliable choice. However AWeber’s automation is considerably less powerful than Moosend’s — lead scoring, heatmaps, and product recommendations are not available on AWeber at any price.
👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741
Frequently Asked Questions
Is Moosend free?
Moosend offers a 30-day free trial with full access to all Pro features — no credit card required. After 30 days, the Pro plan starts at $9/month for up to 500 contacts. Moosend does not offer a permanent free plan — if you need a forever-free option with unlimited contacts, Brevo is the stronger alternative.
How much does Moosend cost per month?
Moosend Pro starts at $9/month for up to 500 contacts with unlimited email sends and all features included. Pricing scales with contact count — 1,000 contacts costs $16/month, 5,000 contacts costs $48/month, and 10,000 contacts costs $80/month. Annual billing saves approximately 20% compared to monthly.
Is Moosend cheaper than Mailchimp?
Yes — significantly so, and with considerably more features included. Mailchimp’s Standard plan costs $26/month for 1,000 contacts and $100/month for 10,000 contacts. Moosend Pro costs $16/month for 1,000 contacts and $80/month for 10,000 contacts — while including heatmaps, lead scoring, and product recommendations that Mailchimp does not offer at any price.
Does Moosend have a free plan?
No — Moosend offers a 30-day free trial rather than a permanent free plan. The trial includes full access to all Pro features with no credit card required, giving you a genuine month to test the platform before committing. For a permanent free plan, Brevo (unlimited contacts) or AWeber (500 contacts, unlimited sends) are the strongest alternatives.
Is Moosend good for small businesses?
Yes — Moosend is particularly well suited to small businesses that want professional automation features without enterprise pricing. At $9/month for 500 contacts with unlimited sends and all features included, it delivers automation capabilities that would cost $49-149/month on competing platforms. The 30-day free trial also means there is no financial risk in trying it before committing.
What happened to Moosend — is it still independent?
Moosend was acquired by Constant Contact in 2025 but continues to operate as a completely separate product with its own pricing, branding, and features. The acquisition has brought platform stability and investment without changing what made Moosend attractive — the same features at the same price points remain available.
Can I cancel Moosend at any time?
Yes — Moosend monthly plans can be cancelled at any time. Annual plans are paid upfront and are not typically refunded after the first 30 days. If you are unsure whether Moosend is right for your business, start with a monthly plan after the free trial before committing to annual billing.
Final Verdict
Moosend’s pricing model is one of the most straightforward and transparent in the email marketing market — one plan, all features included, priced by contact count with unlimited sends. At $9/month for 500 contacts it is the most affordable way to access professional automation, heatmap reporting, lead scoring, and product recommendations available in 2026.
For small and mid-size businesses that want the features of enterprise email marketing tools without the enterprise price tag, Moosend delivers exceptional value. The 30-day free trial with no credit card required means there is no financial risk in finding out whether it is right for your business.
The only businesses that should look elsewhere are those needing a permanent free plan (Brevo is stronger), SMS marketing (Brevo again), or webinar hosting (GetResponse). For everyone else, Moosend at $9/month is one of the best value decisions available in email marketing.
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741
Last updated: September 2026
Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This does not affect my recommendations — I only feature tools I genuinely believe are worth using.