Disclosure: This article contains affiliate links. If you purchase through my links, I may earn a commission at no extra cost to you. I only recommend tools I’ve thoroughly researched.

Moosend is one of the best value email marketing platforms available in 2026 — but how much does it actually cost, what do you get at each tier, and is it worth choosing over cheaper or pricier alternatives?

In this guide I will break down every Moosend pricing plan, exactly what is included, how costs scale as your list grows, and how Moosend compares to the competition so you can make a confident decision.

Moosend Pricing Plans 2026 — Quick Overview

Plan	Price	Contacts	Best For
Free Trial	$0 for 30 days	Unlimited during trial	Testing full features before committing
Pro	From $9/month	500 to 100,000+	Small to mid-size businesses wanting full automation
Moosend+	Custom pricing	Custom	Businesses needing custom features and dedicated support
Enterprise	Custom pricing	Custom	Large organisations with advanced requirements

Unlike many email marketing platforms that have multiple restrictive tiers, Moosend keeps its pricing simple — one main paid plan (Pro) that includes all features, with pricing based purely on the number of contacts you have. This means every Moosend Pro customer gets access to the same powerful automation, heatmaps, and reporting regardless of how much they pay.

Moosend Free Trial — What Do You Get?

Moosend does not offer a permanent free plan — instead it offers a 30-day free trial with full access to all Pro features. No credit card is required to start.

Feature	Free Trial
Duration	30 days
Contacts	Unlimited during trial
Email sends	Unlimited during trial
Automation workflows	✅ Full access
Landing pages	✅ Full access
Heatmap reporting	✅ Full access
A/B testing	✅ Full access
Product recommendations	✅ Full access
Lead scoring	✅ Full access
Credit card required	❌ Not required

The 30-day free trial is one of the most generous in the email marketing space — giving you full access to every Pro feature for a month. This is enough time to build your welcome sequence, set up your automation workflows, test your landing pages, and get a genuine feel for whether Moosend suits your business before spending a penny.

👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

Moosend Pro Plan — From $9/month

The Pro plan is Moosend’s main paid offering and includes every feature the platform has to offer. Here is what is included:

Feature	Pro Plan
Email sends	Unlimited
Email templates	70+ included
Drag-and-drop editor	✅ Included
Marketing automation	✅ Full visual automation builder
Landing pages	✅ Unlimited
Subscription forms	✅ Unlimited
Heatmap reporting	✅ Included
A/B testing	✅ Included
Product recommendations	✅ Included
Lead scoring	✅ Included
Weather-based triggers	✅ Included
Countdown timers	✅ Included
E-commerce integrations	✅ Shopify, WooCommerce, Magento
GDPR tools	✅ Included
Email and chat support	✅ Included
Moosend branding	❌ Not present on paid plan

The standout feature of Moosend’s Pro plan is that it includes everything — there are no features locked behind a higher tier. Heatmaps, lead scoring, product recommendations, and weather-based triggers are all included from $9/month. On competing platforms these features typically cost $50-150/month or more.

Moosend Pro Pricing by Contact Count

Moosend Pro pricing is based on the number of contacts in your list. Unlimited email sends are included at every level — you never pay more because you send more emails, only because your list grows.

Contacts	Monthly Price	Annual Price (per month)
500	$9/month	$7/month
1,000	$16/month	$13/month
2,000	$24/month	$20/month
3,000	$32/month	$26/month
5,000	$48/month	$39/month
8,000	$64/month	$52/month
10,000	$80/month	$65/month
25,000	$160/month	$130/month
50,000	$270/month	$220/month
100,000	$470/month	$380/month

Annual billing saves approximately 20% compared to monthly billing — worth considering if you are confident Moosend is the right platform for your business after the 30-day trial.

Moosend+ and Enterprise Plans

For businesses with more complex requirements, Moosend offers two custom-priced plans:

Moosend+ adds custom features on top of the Pro plan — typically including dedicated IP addresses, custom reporting, additional integrations, and priority support. Pricing is negotiated based on requirements.

Enterprise is designed for large organisations sending high email volumes — including dedicated account management, SLA guarantees, custom onboarding, and advanced security features. Pricing is bespoke and negotiated directly with Moosend’s sales team.

Moosend Pricing vs Competitors

Here is how Moosend’s Pro plan pricing compares to the main alternatives at key contact thresholds:

Platform	1,000 Contacts	5,000 Contacts	10,000 Contacts	Full Automation
Moosend Pro	$16/month	$48/month	$80/month	✅ All plans
Brevo Business	$18/month*	$18/month*	$25/month*	✅ Business plan
Mailchimp Standard	$26/month	$75/month	$100/month	⚠️ Limited
AWeber Plus	$30/month	$80/month	$120/month	✅ Included
GetResponse	$69/month	$109/month	$149/month	✅ Higher plans
ActiveCampaign	$49/month	$99/month	$149/month	✅ All plans
Klaviyo	$30/month	$100/month	$150/month	✅ All plans

*Brevo prices by sends rather than contacts — prices shown assume standard send volumes

Moosend is the most affordable option for contact-based pricing with full automation included. The only platform that consistently undercuts it is Brevo — which uses a send-based pricing model rather than contact-based, making direct comparison dependent on your specific send frequency.

Where Moosend genuinely stands out against all competitors is features per pound spent. Heatmaps, lead scoring, and product recommendations — features that cost $50-150/month on platforms like ActiveCampaign and Klaviyo — are included in Moosend’s Pro plan from $9/month.

Is Moosend Worth It?

Moosend is worth it if:

• Automation is your priority — Moosend’s visual automation builder, lead scoring, and behaviour-based triggers are best-in-class at this price point. Comparable automation on ActiveCampaign costs $49-149/month depending on list size
• You run an e-commerce store — abandoned cart sequences, product recommendations, and purchase tracking are all included from $9/month. Klaviyo charges $150/month for the same features at 10,000 contacts
• You want heatmap reporting — Moosend is the only major email platform that includes heatmaps as standard. Every other platform either doesn’t offer them or charges extra
• You want unlimited sends — unlike Brevo’s free plan (300/day) or Mailchimp’s tiered send limits, Moosend Pro includes unlimited email sends at every contact level
• You want simplicity — one plan with all features is much simpler than navigating multiple tiers and working out what is and is not included
• You are switching from an expensive platform — businesses moving from ActiveCampaign, Klaviyo, or GetResponse typically save 50-70% on their monthly email marketing costs

Moosend may not be worth it if:

• You need a permanent free plan — Brevo offers unlimited contacts permanently free. Moosend’s free access is trial-only
• You need SMS or WhatsApp marketing — Moosend is email only. Brevo includes SMS and WhatsApp on all plans
• You need webinar hosting — GetResponse is the only major platform with built-in webinars
• You need a very large template library — AWeber has 600+ templates versus Moosend’s 70+
• You have a very small list and send infrequently — if you have 200 contacts and send one email per month, Brevo’s free plan covers this without any cost

What Makes Moosend Different — Key Features Explained

Heatmap Reporting

Moosend is the only major email marketing platform that includes heatmap reporting as standard. A heatmap shows you visually where subscribers click within your emails — which products, links, or buttons get the most attention and which are being ignored. This data allows you to continuously improve your email design and content placement to drive more clicks and conversions. No other platform at this price offers this feature.

Lead Scoring

Moosend automatically scores your subscribers based on their engagement — opens, clicks, purchases, and website visits all contribute to a score that identifies your hottest prospects. You can then trigger targeted campaigns to high-scoring contacts or alert your sales team when a lead crosses a scoring threshold. On ActiveCampaign, lead scoring is only available from the Plus plan at $49/month.

Product Recommendations

Moosend’s AI-powered product recommendation engine automatically pulls personalised product suggestions into emails based on each subscriber’s browsing and purchase history. For e-commerce stores, this can significantly increase average order value and repeat purchase rates. Comparable functionality on Klaviyo costs $150/month at 10,000 contacts.

Weather-Based Triggers

A unique Moosend feature — trigger emails based on the weather in each subscriber’s location. A clothing retailer can automatically send a coat promotion when temperatures drop in a subscriber’s city, or a travel company can promote summer destinations when subscribers are experiencing cold weather. This level of personalisation is not available on any comparable platform at this price.

Moosend for E-commerce

Moosend is particularly strong for e-commerce businesses. The following features are all included from $9/month — features that typically cost significantly more on competing platforms:

• Abandoned cart email sequences
• Product recommendation emails
• Purchase-triggered automation
• Cross-sell and upsell sequences
• Revenue tracking and e-commerce reporting
• Native integrations with Shopify, WooCommerce, Magento, PrestaShop, and OpenCart
• Heatmap reporting to optimise product placement in emails

For small e-commerce stores that want Klaviyo-level features without Klaviyo-level pricing, Moosend is the strongest available option.

Moosend and Constant Contact — What the Acquisition Means

In 2025 Moosend was acquired by Constant Contact — one of the most established names in email marketing. For Moosend customers this acquisition brings several benefits:

• Platform stability — Moosend is now backed by a large, established company rather than operating as a standalone startup
• Continued investment — Constant Contact has committed to developing Moosend’s feature set rather than merging it into their main platform
• No price changes — pricing has remained consistent since the acquisition
• Improved infrastructure — access to Constant Contact’s deliverability expertise and sender reputation

Moosend continues to operate as a separate product with its own pricing, branding, and feature roadmap. The acquisition adds stability without changing what made Moosend attractive in the first place.

Moosend vs The Best Alternatives

Brevo — Best Free Alternative

Brevo’s unlimited contact free plan is the strongest argument against Moosend for businesses just starting out. If you have a small list and send infrequently, Brevo’s free plan costs nothing versus Moosend’s $9/month minimum after the trial. Brevo also includes SMS and WhatsApp that Moosend does not offer. However for automation depth and e-commerce features, Moosend’s Pro plan outperforms Brevo’s comparable paid tier.

👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9

AWeber — Best for Simplicity

AWeber’s free plan for 500 subscribers with unlimited sends is a strong starting point for very small businesses. Its 600+ template library and outstanding deliverability make it a reliable choice. However AWeber’s automation is considerably less powerful than Moosend’s — lead scoring, heatmaps, and product recommendations are not available on AWeber at any price.

👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

Frequently Asked Questions

Is Moosend free?

Moosend offers a 30-day free trial with full access to all Pro features — no credit card required. After 30 days, the Pro plan starts at $9/month for up to 500 contacts. Moosend does not offer a permanent free plan — if you need a forever-free option with unlimited contacts, Brevo is the stronger alternative.

How much does Moosend cost per month?

Moosend Pro starts at $9/month for up to 500 contacts with unlimited email sends and all features included. Pricing scales with contact count — 1,000 contacts costs $16/month, 5,000 contacts costs $48/month, and 10,000 contacts costs $80/month. Annual billing saves approximately 20% compared to monthly.

Is Moosend cheaper than Mailchimp?

Yes — significantly so, and with considerably more features included. Mailchimp’s Standard plan costs $26/month for 1,000 contacts and $100/month for 10,000 contacts. Moosend Pro costs $16/month for 1,000 contacts and $80/month for 10,000 contacts — while including heatmaps, lead scoring, and product recommendations that Mailchimp does not offer at any price.

Does Moosend have a free plan?

No — Moosend offers a 30-day free trial rather than a permanent free plan. The trial includes full access to all Pro features with no credit card required, giving you a genuine month to test the platform before committing. For a permanent free plan, Brevo (unlimited contacts) or AWeber (500 contacts, unlimited sends) are the strongest alternatives.

Is Moosend good for small businesses?

Yes — Moosend is particularly well suited to small businesses that want professional automation features without enterprise pricing. At $9/month for 500 contacts with unlimited sends and all features included, it delivers automation capabilities that would cost $49-149/month on competing platforms. The 30-day free trial also means there is no financial risk in trying it before committing.

What happened to Moosend — is it still independent?

Moosend was acquired by Constant Contact in 2025 but continues to operate as a completely separate product with its own pricing, branding, and features. The acquisition has brought platform stability and investment without changing what made Moosend attractive — the same features at the same price points remain available.

Can I cancel Moosend at any time?

Yes — Moosend monthly plans can be cancelled at any time. Annual plans are paid upfront and are not typically refunded after the first 30 days. If you are unsure whether Moosend is right for your business, start with a monthly plan after the free trial before committing to annual billing.

Final Verdict

Moosend’s pricing model is one of the most straightforward and transparent in the email marketing market — one plan, all features included, priced by contact count with unlimited sends. At $9/month for 500 contacts it is the most affordable way to access professional automation, heatmap reporting, lead scoring, and product recommendations available in 2026.

For small and mid-size businesses that want the features of enterprise email marketing tools without the enterprise price tag, Moosend delivers exceptional value. The 30-day free trial with no credit card required means there is no financial risk in finding out whether it is right for your business.

The only businesses that should look elsewhere are those needing a permanent free plan (Brevo is stronger), SMS marketing (Brevo again), or webinar hosting (GetResponse). For everyone else, Moosend at $9/month is one of the best value decisions available in email marketing.

👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

Last updated: September 2026

Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This does not affect my recommendations — I only feature tools I genuinely believe are worth using.

Disclosure: This article contains affiliate links. If you purchase through my links, I may earn a commission at no extra cost to you. I only recommend tools I’ve thoroughly researched.

Brevo (formerly Sendinblue) is one of the most popular email marketing platforms available — but how much does it actually cost in 2026, and is the free plan genuinely as good as it sounds?

In this guide I will break down every Brevo pricing plan, exactly what you get at each tier, how costs scale as your needs grow, and whether Brevo represents good value compared to the alternatives.

Brevo Pricing Plans 2026 — Quick Overview

Plan	Price	Email Sends	Best For
Free	$0/month	300/day (9,000/month)	Small businesses just starting out
Starter	From $9/month	5,000/month	Growing businesses needing more sends
Business	From $18/month	5,000/month	Businesses needing full automation and A/B testing
Enterprise	Custom pricing	Custom volume	Large organisations needing dedicated support

Unlike most email marketing platforms that price by contact count, Brevo prices by the number of emails you send per month. This is one of its biggest advantages — you can have an unlimited number of contacts on every plan, including the free plan, and only pay more when you need to send more emails.

Brevo Free Plan — What Do You Actually Get?

Brevo’s free plan is genuinely one of the most generous available in the email marketing market. Here is exactly what is included:

Feature	Free Plan
Contacts	Unlimited
Email sends	300 per day (9,000 per month)
Email templates	40+ included
Drag-and-drop editor	✅ Included
Marketing automation	✅ Basic automation included
Landing pages	✅ Included
SMS marketing	✅ Included (pay per SMS)
WhatsApp campaigns	✅ Included
Live chat widget	✅ Included
Basic CRM	✅ Included
Transactional emails	✅ Included
Email support	✅ Included
Brevo branding on emails	✅ Present on free plan
A/B testing	❌ Not included
Advanced reporting	❌ Not included
Multi-user access	❌ Not included

The unlimited contacts feature alone sets Brevo apart from virtually every competitor. Mailchimp caps free users at 500 contacts. AWeber caps the free plan at 500 subscribers. MailerLite allows 1,000. Brevo allows unlimited — meaning you can grow your list to thousands of contacts without ever being forced to upgrade.

The 300 emails per day limit (9,000 per month) is more than sufficient for most small businesses sending a weekly newsletter. A business with 5,000 contacts sending one newsletter per week sends approximately 20,000 emails per month — this would require the Starter paid plan. But for businesses with smaller or less frequently emailed lists, the free plan covers everything needed.

👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9

Brevo Starter Plan — From $9/month

The Starter plan is Brevo’s entry-level paid tier. It removes the daily sending limit and adds a higher monthly email allowance. Here is what changes from the free plan:

Feature	Starter Plan
Price	From $9/month
Email sends	5,000 to 100,000+ per month depending on tier
Daily sending limit	Removed — send any time
Brevo branding	Optional removal add-on
Basic reporting	✅ Included
Email support	✅ Included
A/B testing	❌ Not included
Advanced automation	❌ Not included
Multi-user	❌ Not included

The Starter plan pricing scales with the number of emails you need to send per month:

Monthly Sends	Starter Price
5,000	$9/month
10,000	$18/month
20,000	$25/month
40,000	$35/month
60,000	$44/month
100,000	$65/month

Is the Starter plan worth it? For businesses that have outgrown the 9,000 monthly send limit but do not yet need advanced automation or A/B testing, yes — the Starter plan is very affordable. The jump from free to $9/month is reasonable for the removal of daily send limits alone.

The main limitation is that the Starter plan does not include advanced automation workflows or A/B testing — these require the Business plan.

Brevo Business Plan — From $18/month

The Business plan is where Brevo becomes a genuinely powerful marketing platform. It includes everything in the Starter plan plus:

Feature	Business Plan
Price	From $18/month
Marketing automation	✅ Full automation workflows
A/B testing	✅ Included
Advanced reporting	✅ Included
Send time optimisation	✅ Included
Multi-user access	✅ Included
Phone support	✅ Included
Remove Brevo branding	✅ Included

The Business plan pricing also scales by monthly send volume:

Monthly Sends	Business Price
5,000	$18/month
10,000	$25/month
20,000	$32/month
40,000	$48/month
60,000	$59/month
100,000	$83/month

Is the Business plan worth it? For businesses that need proper marketing automation — welcome sequences, behaviour-based triggers, abandoned cart flows — the Business plan represents strong value compared to competitors. GetResponse charges $59/month for comparable automation. ActiveCampaign starts at $49/month. At $18/month for 5,000 sends, Brevo’s Business plan is one of the best-value automation options available.

Brevo Enterprise Plan — Custom Pricing

The Enterprise plan is designed for large organisations with high email volumes, complex requirements, or a need for dedicated support. It includes everything in the Business plan plus:

• Dedicated account manager
• Custom volume pricing
• Priority support with faster response times
• Single sign-on (SSO)
• Advanced security features
• Custom onboarding and training
• Service level agreement (SLA)

Enterprise pricing is negotiated directly with Brevo’s sales team based on your specific requirements and send volume.

Brevo Pricing vs Competitors

Here is how Brevo’s pricing compares to the main alternatives at 10,000 monthly sends:

Platform	10,000 Sends/Month	Contacts Limit	Automation Included
Brevo Free	Free (300/day limit)	Unlimited	✅ Basic
Brevo Starter	$18/month	Unlimited	❌
Brevo Business	$25/month	Unlimited	✅ Full
Mailchimp Standard	$100/month (10k contacts)	10,000	✅ Limited
AWeber Plus	$120/month (10k contacts)	10,000	✅
GetResponse	$149/month (10k contacts)	10,000	✅ Full
Moosend	$32/month (10k contacts)	10,000	✅ Full
ActiveCampaign	$149/month (10k contacts)	10,000	✅ Advanced

The key advantage Brevo has over every competitor in this table is that its pricing is based on sends rather than contacts. At 10,000 contacts, Mailchimp charges $100/month, AWeber charges $120/month, and GetResponse charges $149/month. Brevo charges $25/month for the same send volume — with unlimited contacts. For growing businesses, this difference becomes increasingly significant over time.

Is Brevo Worth It?

Brevo is worth it if:

• You have a growing contact list — the send-based pricing model means costs stay low even as your list grows to thousands of contacts
• You want a genuinely useful free plan — unlimited contacts, automation, landing pages, and SMS on the free plan is unmatched by any major competitor
• You want multi-channel marketing — email, SMS, WhatsApp, and live chat all from one platform at no extra subscription cost
• You need strong deliverability — Brevo’s transactional email heritage gives it one of the strongest inbox placement track records available
• You are switching from Mailchimp — businesses with 5,000+ contacts typically save hundreds of pounds per year by switching to Brevo

Brevo may not be worth it if:

• You need the most powerful automation available — Moosend at $9/month delivers comparable or stronger automation features including lead scoring and heatmaps
• You need webinar hosting — GetResponse is the only major platform with built-in webinar tools
• You need a very large template library — AWeber has 600+ templates versus Brevo’s 40+
• You send very high email volumes to a small list — in this case contact-based pricing platforms may work out cheaper

How Brevo Compares to the Best Alternatives

Moosend — Best for Automation at Low Cost

Moosend starts at $9/month and delivers more powerful automation than Brevo’s Business plan at a comparable or lower price. If automation depth is your priority — lead scoring, weather-based triggers, product recommendations — Moosend is the stronger choice. Now part of the Constant Contact family, it combines powerful features with the stability of an established email marketing company behind it.

👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

AWeber — Best for Simplicity and Templates

AWeber offers a free plan for up to 500 subscribers with unlimited email sends — more generous than Brevo’s 300/day free limit for very small, frequently emailed lists. Its 600+ template library and Smart Designer feature make it the strongest choice for businesses that prioritise email design variety and ease of setup.

👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

Brevo Discounts and Deals

• Annual billing discount: Brevo offers a discount for annual billing versus monthly — typically saving around 10-15% depending on the plan
• Free plan: Genuinely free forever with no credit card required — the most accessible starting point available
• No credit card for free plan: Sign up and start sending without entering payment details
• Startup programme: Brevo offers discounted or extended access for qualifying startups — check their website for current eligibility criteria

Frequently Asked Questions

Is Brevo completely free?

Yes — Brevo has a genuinely free plan with no time limit and no credit card required. The free plan includes unlimited contacts, 300 emails per day, basic automation, landing pages, SMS marketing, live chat, and a basic CRM. For most small businesses just starting with email marketing, the free plan provides everything needed without spending a penny.

How much does Brevo cost per month?

Brevo paid plans start at $9/month for the Starter plan (5,000 emails per month) and $18/month for the Business plan (5,000 emails per month with full automation). Prices increase based on the number of emails you need to send per month rather than the number of contacts you have — which is why Brevo is significantly cheaper than most competitors at scale.

Is Brevo cheaper than Mailchimp?

Yes — significantly so, especially as your list grows. Mailchimp’s pricing is based on contact count, so costs rise steeply as you add subscribers. Brevo’s pricing is based on email sends rather than contacts, meaning a business with 10,000 contacts pays the same as one with 1,000 contacts as long as they send the same number of emails. At 10,000 contacts, Mailchimp costs approximately $100/month while Brevo’s comparable plan costs $25/month.

Does Brevo charge per contact?

No — this is one of Brevo’s most significant advantages. Brevo charges based on the number of emails you send per month, not the number of contacts you have. You can have an unlimited number of contacts on every plan including the free plan. This makes Brevo dramatically more affordable than contact-based platforms like Mailchimp, AWeber, and GetResponse as your list grows.

What is the difference between Brevo Starter and Business plans?

The main differences are automation and reporting. The Starter plan removes the daily send limit and increases your monthly email allowance, but does not include advanced automation workflows or A/B testing. The Business plan adds full marketing automation, A/B testing, advanced reporting, send time optimisation, multi-user access, and phone support. For businesses that need proper automated email sequences, the Business plan starting at $18/month is worth the upgrade from Starter.

Can I upgrade or downgrade my Brevo plan?

Yes — Brevo allows you to upgrade or downgrade your plan at any time. If you upgrade mid-month, you are charged the prorated difference for the remainder of the month. If you downgrade, the change takes effect at the start of your next billing cycle. You can also return to the free plan at any time if your needs change.

Final Verdict

Brevo’s pricing model is one of the most business-friendly in the email marketing market — and the free plan is genuinely the most generous available for small businesses. Unlimited contacts, 300 emails per day, automation, landing pages, SMS, and live chat all at no cost sets a benchmark that no major competitor currently matches.

For businesses that need more sends or advanced automation, the paid plans are competitively priced — particularly when compared to contact-based platforms like Mailchimp and GetResponse, where costs scale steeply as your list grows.

If you are currently paying for Mailchimp, AWeber, or GetResponse and your list has grown beyond a few thousand contacts, switching to Brevo is likely to save you meaningful money every month for comparable or better features.

👉 Try Brevo for free (unlimited contacts, no credit card): https://get.brevo.com/943m12izdnt9
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

Last updated: September 2026

Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This does not affect my recommendations — I only feature tools I genuinely believe are worth using.

Disclosure: This article contains affiliate links. If you purchase through my links, I may earn a commission at no extra cost to you. I only recommend tools I’ve thoroughly researched.

As a freelancer, email marketing is one of the most powerful tools you have for winning new clients, staying front of mind with past clients, and building a sustainable business that does not rely entirely on word of mouth or job boards.

But freelancers have specific needs — you need something affordable, simple enough to manage solo, and capable of nurturing the kind of long-term relationships that lead to repeat work and referrals.

In this guide I will cover the best email marketing platforms for freelancers in 2026 — with honest pros, cons, and clear recommendations for every type of freelance business.

What Freelancers Need from Email Marketing

• Affordability — a free plan or very low-cost paid option is essential when starting out
• Simplicity — quick to set up and easy to maintain solo without a marketing team
• Lead nurturing automation — sequences that follow up with prospects automatically
• Newsletter capability — keep visible to past clients and warm prospects between projects
• Landing pages — capture leads from your website or social profiles
• Professional appearance — emails that reinforce your credibility as a service provider

Best Email Marketing Tools for Freelancers at a Glance

Platform	Free Plan	Paid From	Best For
Brevo	Unlimited contacts	$9/month	Best free starting point for new freelancers
Moosend	30-day trial	$9/month	Best automation for growing freelance businesses
AWeber	500 subscribers	$12.50/month	Best for simplicity and reliability
MailerLite	1,000 subscribers	$10/month	Best for freelancers building a content audience
ConvertKit	1,000 subscribers	$25/month	Best for freelance creators and writers
GetResponse	500 contacts	$19/month	Best all-in-one with funnels and webinars

1. Brevo — Best Free Starting Point for Freelancers

For freelancers just starting to build their email list, Brevo is the strongest free option available — unlimited contacts with 300 emails per day, automation, landing pages, and SMS all included at no cost. There is no credit card required and no time limit, making it genuinely risk-free to get started.

The basic CRM is also useful for tracking prospect conversations — particularly valuable for freelancers managing a pipeline of potential clients alongside their email marketing.

Why freelancers choose Brevo:

• No contact limit on the free plan — add every prospect and past client without cost pressure
• SMS marketing included — follow up with clients via text
• Basic CRM — track prospect conversations and project enquiries
• Landing pages included — capture leads from your website or social profiles
• Automation on free plan — set up a welcome sequence without paying
• Outstanding deliverability — your professional emails reach the inbox reliably

Try Brevo for free: https://get.brevo.com/943m12izdnt9

2. Moosend — Best Automation for Growing Freelance Businesses

Moosend is the strongest choice for freelancers who want to automate their client nurturing properly. Now part of the Constant Contact family, it delivers automation capabilities that rival much more expensive platforms from just $9/month.

You can build multi-step nurture sequences that respond to prospect behaviour — sending different follow-up emails based on which links they click or which services they have shown interest in. This kind of personalised follow-up dramatically improves conversion rates from prospect to paying client.

Why freelancers choose Moosend:

• Powerful visual automation builder — build sophisticated nurture sequences without technical knowledge
• Lead scoring — automatically identify your most engaged prospects
• Behaviour-based triggers — send different emails based on what prospects click and open
• Heatmap reporting — understand which parts of your emails drive the most engagement
• Unlimited email sends on all paid plans
• Generous 30-day free trial with full feature access

Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

3. AWeber — Best for Simplicity and Reliability

AWeber has been helping solopreneurs and small businesses send emails reliably since 1998. For freelancers who want a straightforward platform that just works, it remains one of the best options available. The free plan allows 500 subscribers with unlimited email sends — meaning a freelancer can email their entire network as often as they like.

Why freelancers choose AWeber:

• Unlimited email sends on the free plan
• 600+ email templates — professional results without a design background
• Smart Designer — automatically creates branded templates from your website
• Outstanding deliverability — 99%+ inbox placement
• Built-in payment tool — sell services or digital products directly
• Free migration service if switching from another platform

Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

4. MailerLite — Best for Freelancers Building a Content Audience

MailerLite is the strongest option for freelancers who use content marketing to attract clients. Its built-in blog and website builder, paid newsletter functionality, and clean email editor make it the most complete content-focused platform at this price point. Free up to 1,000 subscribers with automation included.

5. ConvertKit — Best for Freelance Creators and Writers

ConvertKit — recently rebranded as Kit — is purpose-built for creators and has become the platform of choice for many freelance writers, podcasters, and independent consultants. Its powerful tagging system lets you send highly targeted follow-ups based on which services prospects have expressed interest in.

6. GetResponse — Best for Freelancers Running Webinars

GetResponse is the strongest all-in-one option for freelancers who use webinars to attract clients. Its built-in webinar hosting eliminates the need for a separate tool — making it cost-effective for freelance consultants who regularly run free educational sessions to generate leads.

Which Platform Should You Choose as a Freelancer?

Just starting out and want to start free? Start with Brevo — unlimited contacts, automation, and landing pages at no cost.

Want the most powerful automation? Moosend at $9/month gives you lead scoring and behaviour-based triggers.

Want the simplest setup with unlimited sends? AWeber gives you unlimited free sends and 600+ templates.

Building through content? MailerLite has a built-in blog, paid newsletters, and 1,000 free subscribers.

A freelance writer or creator? ConvertKit is purpose-built with powerful tagging and commerce tools.

Running webinars? GetResponse is the only platform here with built-in webinar hosting.

The Email Strategy Every Freelancer Needs

1. Build your list from day one

Every past client, warm prospect, and professional contact should be on your email list. These are people who already know and trust you — your warmest source of repeat work and referrals. Add a simple opt-in form to your website and start collecting emails immediately.

2. Create a lead magnet relevant to your niche

A lead magnet is a free resource you offer in exchange for an email address. For freelancers this could be a checklist, guide, or template relevant to your area of expertise. A freelance copywriter might offer email subject line formulas. A freelance designer might offer a website design checklist for small businesses.

3. Set up a welcome and nurture sequence

The moment someone joins your list they should receive an automatic welcome sequence — typically 3-5 emails over the first week introducing you, sharing your expertise, and making a soft offer for your services. This sequence works while you sleep, converting interested prospects into enquiries without manual follow-up.

4. Send a regular newsletter

A weekly or fortnightly newsletter keeps you visible to past clients and warm prospects between projects. Share insights from your work, industry observations, or practical tips relevant to your niche. The freelancers who get the most repeat work are the ones who stay visible — a newsletter is the most efficient way to do this at scale.

5. Re-engage past clients periodically

Past clients who enjoyed working with you are your easiest source of new work. A simple quarterly email sharing what you have been working on and mentioning your current availability can generate enquiries with no cold outreach required.

Frequently Asked Questions

What is the best free email marketing tool for freelancers?

Brevo is the best free option for most freelancers — unlimited contacts, 300 emails per day, automation, and landing pages all included at no cost with no time limit. AWeber is the best free option if unlimited sends matter more than contact count. MailerLite offers the best free plan for content-focused freelancers — 1,000 free subscribers with automation and a built-in blog.

Do freelancers need email marketing?

Yes — email marketing is one of the highest-return activities a freelancer can invest time in. Unlike social media, your email list is an asset you own — no algorithm can cut off your access to it. Freelancers with an engaged email list consistently report it as their most reliable source of repeat work and referrals, particularly during quiet periods when new project enquiries slow down.

How often should freelancers email their list?

Once a week or once a fortnight is the sweet spot for most freelancers. Consistency matters more than frequency — a fortnightly email sent reliably builds far more trust than sporadic emails sent only when you need work.

Can email marketing help freelancers find new clients?

Absolutely — and it is particularly effective for repeat clients and referrals. A regular newsletter keeps you visible to past clients who may have new projects. Many freelancers report that a simple availability mention in their newsletter generates more enquiries than any other single marketing activity.

Final Verdict

For most freelancers, the best starting point is Brevo — unlimited contacts free, automation included, and no financial risk. If you want the most powerful automation from $9/month, Moosend delivers more than platforms costing three times as much. For simplicity and unlimited sends, AWeber remains one of the most reliable platforms available.

All three offer a completely free starting point — so there is no reason not to get started today.

Try Brevo for free: https://get.brevo.com/943m12izdnt9
Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

Last updated: September 2026

Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This does not affect my recommendations — I only feature tools I genuinely believe are worth using.

Disclosure: This article contains affiliate links. If you purchase through my links, I may earn a commission at no extra cost to you. I only recommend tools I’ve thoroughly researched.

AWeber and Mailchimp are two of the most established names in email marketing — both have been helping small businesses send emails for over 20 years. But they’ve evolved in very different directions, and in 2026 they suit quite different types of businesses.

In this comparison I’ll break down exactly how AWeber and Mailchimp stack up across every key area — free plans, pricing, features, automation, ease of use, and deliverability — so you can make the right choice for your business.

AWeber vs Mailchimp: Quick Verdict

	AWeber	Mailchimp
Best for	Beginners wanting simplicity and unlimited sends	Very small businesses wanting brand recognition
Free plan contacts	500	500
Free email sends	Unlimited	1,000/month
Paid from	$12.50/month	$13/month
Templates	600+	100+
Automation	⭐⭐⭐	⭐⭐⭐
Deliverability	⭐⭐⭐⭐⭐	⭐⭐⭐⭐
Ease of use	⭐⭐⭐⭐⭐	⭐⭐⭐⭐
AI tools	✅	✅
Free support	✅ Live chat included	⚠️ 30 days only
Integrations	⭐⭐⭐	⭐⭐⭐⭐⭐
Value for money	⭐⭐⭐⭐	⭐⭐⭐
Overall rating	⭐ 4.2/5	⭐ 4.0/5

Bottom line: AWeber edges ahead of Mailchimp on the metrics that matter most for small businesses — unlimited email sends on the free plan, a larger template library, better deliverability, live chat support, and a simpler interface. Mailchimp counters with a larger integration library and stronger brand recognition. For most small businesses choosing between the two, AWeber offers more value.

Who Is Each Platform Built For?

AWeber has been built for small businesses and solopreneurs since 1998. It pioneered the autoresponder email sequence — the foundation of modern email automation — and has spent 25+ years refining a product focused on simplicity, reliability, and deliverability. It’s the platform that gets out of your way and lets you focus on your business.

Mailchimp started as a simple newsletter tool and has evolved into a broader marketing platform — adding website building, social media advertising, appointment scheduling, and physical postcard sending alongside its email tools. Its brand recognition means it’s the default choice for many first-time email marketers, though it has become increasingly complex and expensive over the years.

Free Plan Comparison

Both AWeber and Mailchimp offer free plans for up to 500 contacts — but the similarities end there.

Free Plan Feature	AWeber	Mailchimp
Contact limit	500	500
Email sends	Unlimited	1,000/month
Email templates	600+	Limited selection
Automation	✅ Basic	⚠️ Very basic
Landing pages	✅ Included	✅ 1 page
Live chat support	✅ Included	❌ Not included
Email support	✅ Included	⚠️ 30 days only
AI tools	✅ Included	⚠️ Limited
AWeber/Mailchimp branding	✅ On emails	✅ On emails

AWeber’s free plan is meaningfully stronger than Mailchimp’s in two key areas:

Unlimited email sends — Mailchimp caps free users at 1,000 emails per month. For a small business with 500 contacts sending a weekly newsletter, that’s just two newsletters per month before hitting the limit. AWeber’s unlimited sends mean you can email your list as often as you like without ever being forced to upgrade.

Live chat support — Mailchimp cuts off all support after 30 days on the free plan. AWeber includes live chat support permanently on the free plan — a significant advantage for beginners who need help getting set up.

Free plan winner: AWeber — unlimited sends and permanent live chat support make it the stronger free option.

👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

Pricing Comparison

AWeber Pricing

Plan	Price	Key Features
Free	$0/month	500 subscribers, unlimited sends, basic automation, landing pages
Lite	$12.50/month	Unlimited landing pages, 3 automations, remove AWeber branding
Plus	$20/month	Unlimited automations, advanced split testing, sales tracking
Unlimited	$899/month	Unlimited everything, dedicated account manager

Mailchimp Pricing

Plan	Price	Key Features
Free	$0/month	500 contacts, 1,000 emails/month, basic templates
Essentials	$13/month	500 contacts, 5,000 emails/month, A/B testing
Standard	$20/month	500 contacts, 6,000 emails/month, automation, retargeting
Premium	$350/month	Unlimited contacts, advanced segmentation

Pricing by List Size

Contacts	AWeber Plus	Mailchimp Standard
500	$20/month	$20/month
1,000	$30/month	$26/month
2,500	$48/month	$45/month
5,000	$80/month	$75/month
10,000	$120/month	$100/month

At comparable feature levels the pricing is similar — AWeber is slightly more expensive at larger list sizes, while Mailchimp is slightly cheaper at the mid-tier. Neither platform is the most affordable option available — both Brevo (free for unlimited contacts) and Moosend ($9/month with more powerful automation) offer better value at comparable or lower price points.

Pricing winner: Tie — similar costs at most list sizes with marginal differences either way.

Feature by Feature Comparison

Email Templates

AWeber has a significant advantage here — over 600 professionally designed email templates versus Mailchimp’s 100+. AWeber’s Smart Designer feature is also unique — paste your website URL and it automatically creates a branded email template matching your colours and fonts in seconds. This makes it considerably faster to create professional-looking emails from day one without any design experience.

Winner: AWeber — 600+ templates and Smart Designer are meaningful advantages.

Marketing Automation

Feature	AWeber	Mailchimp
Autoresponder sequences	✅ All plans	✅ Paid plans
Visual automation builder	✅	✅ Paid plans
Behaviour-based triggers	✅	✅ Paid plans
Abandoned cart	✅ Via integrations	✅ Paid plans
Split testing in automations	✅ Plus plan	✅ Standard plan
Pre-built automation templates	✅	✅

AWeber pioneered the autoresponder and still does it exceptionally well — its drip email sequences are intuitive to set up and reliable to run. Mailchimp’s automation has improved significantly but remains locked behind paid tiers for most useful features. Neither platform matches the automation depth of Moosend or ActiveCampaign at comparable price points.

Winner: AWeber — autoresponders available on the free plan; Mailchimp locks automation behind paid tiers.

Deliverability

This is AWeber’s strongest suit. With 25+ years of inbox placement expertise, AWeber consistently achieves deliverability rates of 99%+ in independent testing — among the very best in the industry. Its long history of relationships with Gmail, Outlook, and Yahoo gives it a deliverability edge that newer platforms simply can’t replicate.

Mailchimp’s deliverability is solid but has faced more variability — the sheer volume and variety of senders on its free plan (including lower-quality senders) can affect shared IP reputation for all users.

Winner: AWeber — one of the best deliverability track records in the industry.

Ease of Use

AWeber has always prioritised simplicity — and it shows. The interface is clean and uncluttered, the onboarding process is well-guided, and the email builder is straightforward even for complete beginners. The Smart Designer removes one of the most common stumbling blocks for new users — creating a branded email template — by automating it entirely.

Mailchimp has become noticeably more complex over the years as it has added features. While still accessible, its interface is more cluttered than AWeber’s and can feel overwhelming for users who just want to send straightforward emails.

Winner: AWeber — cleaner, simpler, and more beginner-friendly.

Integrations

Mailchimp has one of the largest integration libraries in email marketing — 300+ native integrations covering Shopify, WooCommerce, Salesforce, WordPress, and most major business tools. AWeber offers around 750+ integrations via Zapier and direct connections but fewer native integrations than Mailchimp.

For most small businesses the integrations available on both platforms are more than sufficient. If you use a niche or specialist tool, Mailchimp’s larger native library may be a deciding factor.

Winner: Mailchimp — larger native integration library.

AI Tools

AI Feature	AWeber	Mailchimp
AI email writer	✅	✅
AI subject line generator	✅	✅
Smart Designer (AI branding)	✅ Unique to AWeber	❌
AI landing page builder	✅	❌
AI send time optimisation	✅	✅

Both platforms have invested in AI tools, but AWeber’s Smart Designer is a genuine differentiator — no other major platform automatically creates branded email templates from your website URL. AWeber’s AI landing page builder is also a useful addition not available in Mailchimp.

Winner: AWeber — Smart Designer alone tips it.

Customer Support

Support Type	AWeber	Mailchimp
Live chat	✅ Free plan included	❌ Not on free plan
Email support	✅ All plans	⚠️ 30 days free, then paid only
Phone support	✅ Paid plans	❌ No phone support
Help centre	✅ Extensive	✅ Extensive
Free migration	✅ Included	❌

AWeber wins on support — live chat on the free plan, phone support on paid plans, and a free migration service for businesses switching from another platform. Mailchimp offers no phone support at any price and cuts off email support after 30 days for free users.

Winner: AWeber — better support at every tier.

Which Should You Choose?

Do you want unlimited email sends on the free plan?
→ AWeber. Mailchimp caps you at 1,000 per month — AWeber has no limit.

Do you want live chat support without paying?
→ AWeber. Mailchimp removes support after 30 days on the free plan.

Do you want the largest email template library?
→ AWeber. 600+ templates versus Mailchimp’s 100+.

Do you want the best deliverability available?
→ AWeber. 25+ years of inbox placement expertise gives it the edge.

Do you need the widest integration library?
→ Mailchimp. 300+ native integrations cover more third-party tools.

Do you need social media advertising built in?
→ Mailchimp. Facebook and Instagram ad management is included.

Is there a better option than both?
→ Yes. For a free plan with no contact limit, Brevo is stronger than both. For powerful automation at low cost, Moosend at $9/month outperforms both on features.

AWeber vs Mailchimp: Use Cases

Choose AWeber if you are:

• A complete beginner wanting the simplest possible experience with great support
• A small business or blogger wanting unlimited sends on a free plan
• A business that values outstanding deliverability above all else
• Someone switching from another platform — AWeber’s free migration service removes all friction
• A business wanting a large template library to choose from
• An affiliate marketer — AWeber’s 30% recurring commission programme is one of the most generous available

Choose Mailchimp if you are:

• A business that specifically needs Mailchimp’s 300+ native integrations
• A business running Facebook or Instagram ad campaigns from your email platform
• Someone already familiar with Mailchimp who doesn’t want to switch
• A business that wants a website builder, appointment scheduling, and postcard sending alongside email

Is There a Better Alternative to Both?

Honestly — yes. Both AWeber and Mailchimp are solid platforms, but neither represents the best value in the email marketing market in 2026.

Brevo offers unlimited contacts on its free plan — versus both AWeber and Mailchimp’s 500 contact limit. It also includes SMS marketing, automation, and a basic CRM on the free plan. For businesses that want to start free and scale without cost pressure, Brevo is the stronger starting point.

Moosend at $9/month delivers more powerful automation than either AWeber or Mailchimp at their equivalent price points — including lead scoring, heatmaps, and product recommendations that neither competitor offers at this price.

👉 Try Brevo for free (unlimited contacts): https://get.brevo.com/943m12izdnt9
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

Frequently Asked Questions

Is AWeber better than Mailchimp?

For most small businesses, AWeber edges ahead — unlimited sends on the free plan, a larger template library, better deliverability, live chat support, and a simpler interface. Mailchimp has a larger integration library and social media advertising tools. If those aren’t priorities for your business, AWeber is the stronger choice between the two.

Is AWeber free?

Yes — AWeber has a genuinely free plan for up to 500 subscribers with unlimited email sends. No credit card is required. The free plan includes basic automation, landing pages, and live chat support — making it one of the most useful free plans available for small businesses just starting out.

Why does AWeber have better deliverability than Mailchimp?

AWeber has 25+ years of sender reputation built with major inbox providers. It also maintains stricter quality controls on who can use the platform — particularly on the free tier — which keeps shared IP reputation high for all users. Mailchimp’s free plan attracts a higher volume of lower-quality senders, which can affect deliverability for everyone on shared IPs.

Can I switch from Mailchimp to AWeber easily?

Yes — and AWeber makes it even easier with a free migration service. Their team will import your contacts, recreate your templates, and help set up your automations at no charge. Export your Mailchimp list as a CSV and AWeber handles the rest. Most migrations are completed within a business day.

Which is better for bloggers — AWeber or Mailchimp?

AWeber is the stronger choice for bloggers — its RSS to email feature automatically notifies subscribers when new posts are published, and its unlimited sends mean you can email your audience as often as you publish without hitting a monthly cap. For bloggers specifically wanting paid newsletter functionality, MailerLite is an even stronger option with a built-in paid subscription tool.

Does AWeber integrate with WordPress?

Yes — AWeber has a native WordPress integration that lets you add opt-in forms directly to your WordPress site. It also integrates with WooCommerce for e-commerce automation, Shopify, PayPal, and most major tools via Zapier.

Final Verdict

AWeber wins this comparison for most small businesses — unlimited sends on the free plan, the largest template library, outstanding deliverability, live chat support, and a cleaner interface make it the stronger choice between the two established platforms.

Mailchimp’s integration library and social advertising tools are genuine advantages for specific businesses — but for the majority of small businesses just wanting reliable, affordable email marketing, AWeber delivers more value.

That said — if you’re starting fresh and want the absolute best value in 2026, it’s worth considering Brevo (unlimited contacts free) or Moosend ($9/month with more powerful automation) before committing to either AWeber or Mailchimp.

👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741
👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

Last updated: August 2026

Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This doesn’t affect my recommendations — I only feature tools I genuinely believe are worth using.

Disclosure: This article contains affiliate links. If you purchase through my links, I may earn a commission at no extra cost to you. I only recommend tools I’ve thoroughly researched.

Brevo and Mailchimp are two of the most widely used email marketing platforms available — but they serve very different needs, and choosing the wrong one could mean paying more than you need to or missing features your business genuinely requires.

In this comparison I’ll break down exactly how Brevo and Mailchimp stack up across every key area — free plans, pricing, features, automation, ease of use, and value for money — so you can make the right decision for your business in 2026.

Brevo vs Mailchimp: Quick Verdict

	Brevo	Mailchimp
Best for	Small businesses wanting the most generous free plan	Very small businesses wanting brand recognition and integrations
Free plan	✅ Unlimited contacts, 300 emails/day	✅ 500 contacts, 1,000 emails/month
Paid from	$9/month	$13/month
Automation	⭐⭐⭐⭐	⭐⭐⭐
SMS marketing	✅	✅ Paid plans
CRM	✅ Basic	❌
Deliverability	⭐⭐⭐⭐⭐	⭐⭐⭐⭐
Ease of use	⭐⭐⭐⭐	⭐⭐⭐⭐
Integrations	⭐⭐⭐⭐	⭐⭐⭐⭐⭐
Value for money	⭐⭐⭐⭐⭐	⭐⭐⭐
Overall rating	⭐ 4.8/5	⭐ 4.0/5

Bottom line: Brevo wins on almost every metric that matters for small businesses — a more generous free plan, stronger automation, SMS marketing, and better value at every paid tier. Mailchimp’s main advantages are its larger integration library and brand recognition. For most small businesses starting or switching in 2026, Brevo is the stronger choice.

Who Is Each Platform Built For?

Brevo (formerly Sendinblue) is built for small businesses that want a versatile, multi-channel platform covering email, SMS, automation, and CRM — without paying premium prices. It built its reputation on exceptional deliverability and a genuinely useful free plan, and has grown into one of the most complete platforms available at any price point.

Mailchimp is the most recognisable email marketing brand in the world — and for many years was the default choice for small businesses. It offers a free plan, a large integration library, and a familiar interface that many businesses already know. However its pricing has increased significantly in recent years while competitors have overtaken it on features and value.

Free Plan Comparison

This is where the difference between the two platforms is most stark — and most important for small businesses just starting out.

Free Plan Feature	Brevo	Mailchimp
Contact limit	Unlimited	500
Email sends	300/day (9,000/month)	1,000/month
Automation	✅ Included	⚠️ Very basic
Landing pages	✅ Included	✅ Included
SMS marketing	✅ Included	❌
Live chat support	✅ Included	❌ Removed from free plan
Email support	✅ Included	⚠️ 30 days only
Branding on emails	✅ Brevo logo	✅ Mailchimp badge
Time limit	None — free forever	None — free forever

Brevo’s free plan is dramatically more generous than Mailchimp’s. The unlimited contact limit alone is a game-changer — Mailchimp caps you at 500 contacts before forcing an upgrade, while Brevo lets you grow your list indefinitely without paying a penny.

The support difference is also significant — Mailchimp cuts off all support after 30 days on the free plan, leaving you with only a help centre if something goes wrong. Brevo includes email support permanently on the free plan.

Free plan winner: Brevo — by a significant margin.

👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9

Pricing Comparison

Brevo Pricing

Plan	Price	Key Features
Free	$0/month	Unlimited contacts, 300 emails/day, automation, landing pages, SMS
Starter	$9/month	5,000 emails/month, no daily limit, remove Brevo branding
Business	$18/month	Full automation, A/B testing, advanced reporting, multi-user
Enterprise	Custom	Dedicated support, custom volume, SSO

Mailchimp Pricing

Plan	Price	Key Features
Free	$0/month	500 contacts, 1,000 emails/month, basic templates
Essentials	$13/month	500 contacts, 5,000 emails/month, A/B testing, 24/7 support
Standard	$20/month	500 contacts, 6,000 emails/month, automation, retargeting ads
Premium	$350/month	Unlimited contacts, advanced segmentation, multivariate testing

Pricing by List Size — How They Compare

Contacts	Brevo (Business)	Mailchimp (Standard)
500	$18/month	$20/month
1,000	$18/month	$26/month
2,500	$18/month	$45/month
5,000	$18/month	$75/month
10,000	$18/month	$100/month
25,000	$35/month	$270/month

This table reveals one of Brevo’s biggest advantages — its Business plan pricing is based on email sends rather than contact count. This means as your list grows, your Brevo bill stays the same (or grows much more slowly) while Mailchimp’s cost scales steeply with every new contact you add.

At 10,000 contacts, Mailchimp costs over five times more than Brevo for comparable features. For a growing small business, this difference is significant.

Pricing winner: Brevo — dramatically cheaper at scale.

Feature by Feature Comparison

Email Marketing

Feature	Brevo	Mailchimp
Email templates	40+	100+
Drag-and-drop editor	✅	✅
A/B testing	✅ Business plan	✅ Paid plans
Send time optimisation	✅	✅
Personalisation	✅	✅
Dynamic content	✅	✅ Paid plans
RSS to email	✅	✅
AI email writer	⚠️ Basic	✅ Growing

Mailchimp has a larger template library — 100+ versus Brevo’s 40+. For businesses that rely heavily on pre-designed templates, this is a genuine advantage. However Brevo’s templates are clean and professional, and most businesses find the selection more than adequate.

Winner: Tie — Mailchimp on templates, Brevo on value and features included at each tier.

Marketing Automation

Feature	Brevo	Mailchimp
Visual automation builder	✅	✅ Paid plans
Welcome sequences	✅ Free plan	✅ Paid plans
Behaviour-based triggers	✅	✅ Paid plans
Abandoned cart	✅	✅ Paid plans
Transactional emails	✅ Included	⚠️ Add-on cost
SMS automation	✅	❌
Lead scoring	❌	❌

Brevo includes automation on its free plan — a significant advantage over Mailchimp, which locks automation behind paid tiers. Brevo also includes transactional email sending (order confirmations, password resets) as part of the standard plan, while Mailchimp charges extra for this functionality.

Winner: Brevo — automation included at lower price points and on the free plan.

Multi-Channel Marketing

Feature	Brevo	Mailchimp
SMS marketing	✅ All plans	✅ Paid plans (US only)
WhatsApp campaigns	✅	❌
Live chat widget	✅	❌
Push notifications	✅	❌
Facebook ads	❌	✅
Instagram ads	❌	✅
Postcards (physical mail)	❌	✅

Brevo is the stronger multi-channel platform for digital communication — SMS, WhatsApp, live chat, and push notifications are all included. Mailchimp counters with social media advertising integration and the unique ability to send physical postcards — useful for very specific use cases but not relevant to most small businesses.

Winner: Brevo — stronger digital multi-channel offering. Mailchimp leads on social ad integration.

CRM and Contact Management

Feature	Brevo	Mailchimp
Basic CRM	✅ Included	❌
Contact profiles	✅	✅
Deal pipeline	✅ Basic	❌
Contact activity tracking	✅	✅
Custom fields	✅	✅
Advanced segmentation	✅ Business plan	✅ Standard plan

Brevo includes a basic CRM for managing contacts and deal pipelines — Mailchimp doesn’t offer any CRM functionality. For small businesses that want to track prospect conversations and manage a simple sales pipeline alongside their email marketing, Brevo’s CRM adds genuine value at no extra cost.

Winner: Brevo — CRM included at no extra cost.

Integrations

This is Mailchimp’s strongest area. With 300+ native integrations — including Shopify, WooCommerce, Salesforce, WordPress, and most major business tools — Mailchimp has one of the largest integration libraries in email marketing.

Brevo offers 150+ integrations covering all the major platforms. For most small businesses this is more than sufficient — but if you use a niche tool that only integrates with Mailchimp, this could be a deciding factor.

Winner: Mailchimp — larger integration library.

Deliverability

Brevo has one of the strongest deliverability track records in the industry — built on over a decade as a transactional email provider. Consistently achieving inbox placement rates above 98% in independent testing, Brevo’s deliverability heritage gives it an edge over Mailchimp, which has faced more variability due to the volume and variety of senders on its platform.

Winner: Brevo — marginally stronger deliverability.

Ease of Use

Both platforms are beginner-friendly and accessible to users without a technical background. Mailchimp has a slight edge in familiarity — it’s been around longer and there are more tutorials, YouTube videos, and community resources available. If you get stuck with Mailchimp, there’s a very good chance someone has already answered your question online.

Brevo’s interface is clean and well-organised, though new users occasionally find the dashboard layout takes a little getting used to. The email builder is intuitive and the automation builder is clearly laid out.

Winner: Tie — both are accessible to beginners. Mailchimp has more community resources; Brevo has a cleaner modern interface.

Which Should You Choose?

Do you want the most generous free plan with no contact limit?
→ Brevo. Unlimited contacts, 300 emails/day, automation included — Mailchimp’s free plan doesn’t come close.

Do you have a growing list and want to control costs?
→ Brevo. At 10,000 contacts Brevo costs roughly $18/month versus Mailchimp’s $100/month.

Do you want SMS and WhatsApp alongside email?
→ Brevo. Mailchimp’s SMS is only available in the US.

Do you need the widest integration library?
→ Mailchimp. Its 300+ integrations cover more tools than Brevo.

Do you need social media advertising integration?
→ Mailchimp. Facebook and Instagram ad management is built in.

Are you already using Mailchimp and considering switching?
→ Brevo. The switch is straightforward — export your Mailchimp list as CSV and import to Brevo in minutes. Most businesses that switch report meaningful cost savings immediately.

How to Switch from Mailchimp to Brevo

Switching is much simpler than most people expect:

1. Export your Mailchimp list — Audience → All Contacts → Export. You’ll receive a CSV file
2. Sign up to Brevo free — no credit card required
3. Import your contacts — upload the CSV file. Takes under 5 minutes
4. Recreate your key automations — welcome sequence, abandoned cart, nurture flows
5. Update your sign-up forms — replace Mailchimp forms on your website with Brevo forms
6. Send a test campaign — verify everything works before fully switching
7. Cancel Mailchimp — once you’re happy everything is running on Brevo

Brevo vs Mailchimp: Use Cases

Choose Brevo if you are:

• A small business wanting the most generous free plan available
• A growing business that wants to control email marketing costs as your list scales
• A business wanting SMS and WhatsApp alongside email from one platform
• An e-commerce business wanting transactional emails included without extra cost
• Anyone currently paying Mailchimp prices and wanting better value

Choose Mailchimp if you are:

• A business with a very small list (under 500) that specifically needs Mailchimp’s integrations
• A business running Facebook and Instagram ad campaigns directly from your email platform
• A business using a niche tool that only integrates with Mailchimp
• Someone already deeply familiar with Mailchimp who doesn’t want to switch

Frequently Asked Questions

Is Brevo better than Mailchimp?

For most small businesses in 2026, yes — Brevo offers a more generous free plan, stronger automation at lower price points, SMS marketing, a basic CRM, and dramatically lower costs as your list grows. Mailchimp’s main advantages are its larger integration library and social media advertising tools. If neither of those is a priority for your business, Brevo is the stronger choice.

Is Brevo cheaper than Mailchimp?

Yes — significantly so, especially as your list grows. Brevo’s Business plan starts at $18/month regardless of contact count (up to a threshold). Mailchimp’s equivalent plan scales steeply with contacts — at 10,000 contacts Mailchimp costs around $100/month versus Brevo’s $18/month. The difference becomes even more pronounced at larger list sizes.

Does Brevo have a free plan?

Yes — Brevo’s free plan is one of the most generous available. It includes unlimited contacts (versus Mailchimp’s 500), 300 emails per day, automation, landing pages, SMS marketing, and email support — all at no cost and with no time limit. No credit card is required to sign up.

Can I switch from Mailchimp to Brevo easily?

Yes — switching is straightforward. Export your contact list from Mailchimp as a CSV file and import it to Brevo in minutes. Your automations and templates will need to be recreated, but the contact migration itself is quick and simple. Brevo’s support team can assist if needed.

Which has better deliverability — Brevo or Mailchimp?

Brevo has a marginally stronger deliverability track record — built on over a decade as a transactional email provider with deep relationships with major inbox providers. Both platforms are strong performers, but Brevo’s consistent 98%+ inbox placement rates in independent testing give it a slight edge over Mailchimp.

Does Brevo have SMS marketing?

Yes — Brevo includes SMS marketing on all plans including the free plan. This allows you to send text message campaigns alongside your email marketing from a single platform. Mailchimp also offers SMS but it’s only available in the US on paid plans — making Brevo the stronger choice for UK and international businesses wanting SMS capability.

Final Verdict

Brevo wins this comparison for most small businesses — and it’s not particularly close. A more generous free plan, stronger automation, SMS marketing, a basic CRM, better deliverability, and dramatically lower costs as your list grows make it the superior choice for the vast majority of small business owners comparing the two platforms in 2026.

Mailchimp still has a place — its larger integration library and social media advertising tools are genuine advantages for specific businesses. But for small businesses starting fresh, switching from an expensive platform, or simply wanting the best value for their email marketing budget, Brevo is the clear winner.

The best part? Brevo’s free plan has no contact limit and no time limit — so there’s no financial risk in trying it and seeing for yourself.

👉 Try Brevo for free (unlimited contacts): https://get.brevo.com/943m12izdnt9
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

Last updated: August 2026

Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This doesn’t affect my recommendations — I only feature tools I genuinely believe are worth using.

Disclosure: This article contains affiliate links. If you purchase through my links, I may earn a commission at no extra cost to you. I only recommend tools I’ve thoroughly researched.

GetResponse is one of the most popular email marketing platforms available — but how much does it actually cost in 2026, and is it worth it compared to the alternatives?

In this guide I’ll break down every GetResponse pricing plan, exactly what you get at each tier, how costs scale as your list grows, and whether GetResponse represents good value compared to cheaper alternatives like Brevo, Moosend, and AWeber.

GetResponse Pricing Plans 2026

Plan	Price (500 contacts)	Best For
Free	$0/month	Very small lists just starting out
Email Marketing	$19/month	Basic email marketing with autoresponders
Marketing Automation	$59/month	Full automation, webinars, scoring
E-commerce Marketing	$119/month	Advanced e-commerce and abandoned cart
GetResponse MAX	From $1,099/month	Enterprise teams with dedicated support

All prices above are for up to 500 contacts. Prices increase as your list grows — see the full breakdown below.

GetResponse Free Plan

GetResponse offers a free plan for up to 500 contacts with no credit card required. The free plan includes:

• 1 landing page
• Basic email newsletters
• Website builder with 5 pages
• Connect a custom domain
• Signup forms and popups

What the free plan doesn’t include: autoresponders, automation workflows, A/B testing, webinars, or advanced segmentation. The free plan is genuinely limited compared to competitors — Brevo’s free plan offers unlimited contacts and automation, while MailerLite’s free plan includes 1,000 subscribers with automation. For most small businesses, GetResponse’s free plan is too restricted to be genuinely useful.

GetResponse Email Marketing Plan — $19/month

The Email Marketing plan is GetResponse’s entry-level paid tier. At $19/month for up to 500 contacts it includes:

• Unlimited newsletters and emails
• Autoresponders — automated follow-up sequences
• All landing pages (unlimited)
• Basic segmentation
• Email scheduling
• 500+ email templates
• AI email generator
• 24/7 live chat support

What’s missing at this tier: marketing automation workflows, webinars, advanced segmentation, and e-commerce tools. If you need proper automation beyond basic autoresponders, you’ll need the Marketing Automation plan at $59/month — a significant jump in price.

GetResponse Marketing Automation Plan — $59/month

This is where GetResponse becomes genuinely powerful — but also where the price starts to sting compared to alternatives. At $59/month for 500 contacts, it includes everything in the Email Marketing plan plus:

• Marketing automation workflows — visual automation builder with triggers and conditions
• Event-based automation — trigger emails based on website behaviour
• Webinar hosting — up to 100 attendees
• Advanced segmentation
• Contact scoring and tagging
• Sales funnels
• Push notifications
• Facebook and Google ads integration

Is $59/month worth it? The webinar hosting alone saves the cost of a separate tool like Zoom for businesses that use webinars regularly. For businesses that need proper automation alongside webinars, this plan offers genuine all-in-one value. However if you only need automation without webinars, Moosend delivers comparable automation for just $9/month — a significant saving.

GetResponse E-commerce Marketing Plan — $119/month

The top tier plan for online stores, at $119/month for 500 contacts. Includes everything in Marketing Automation plus:

• Quick transactional emails
• E-commerce segmentation
• Abandoned cart sequences
• Product recommendations
• Promo codes in emails
• Web push notifications
• Paid ads creator
• Webinars up to 300 attendees

Is $119/month worth it for e-commerce? For large e-commerce stores generating significant revenue, the abandoned cart and product recommendation features can pay for themselves many times over. However for smaller stores, Moosend offers abandoned cart and product recommendations from just $9/month — making it a far more cost-effective e-commerce email solution.

GetResponse Pricing by List Size

GetResponse pricing scales with your contact list. Here’s how costs change across the Email Marketing and Marketing Automation plans:

Contacts	Email Marketing	Marketing Automation	E-commerce
500	$19/month	$59/month	$119/month
1,000	$29/month	$69/month	$129/month
2,500	$49/month	$89/month	$149/month
5,000	$69/month	$109/month	$169/month
10,000	$109/month	$149/month	$209/month
25,000	$199/month	$239/month	$299/month

These prices are for monthly billing. GetResponse offers an 18% discount for annual billing and a 30% discount for 24-month billing — worth considering if you’re committed to the platform long term.

GetResponse Pricing vs Competitors

Here’s how GetResponse pricing compares to the main alternatives at 1,000 contacts:

Platform	1,000 Contacts	Automation Included	Webinars
Brevo	Free (unlimited contacts)	✅ Free plan	❌
Moosend	$16/month	✅ All plans	❌
AWeber	$30/month	✅ Paid plans	❌
MailerLite	$15/month	✅ All plans	❌
GetResponse	$29/month (basic) / $69/month (automation)	⚠️ $69/month plan only	✅ $69/month plan
Mailchimp	$45/month	⚠️ Limited	❌
ActiveCampaign	$49/month	✅ All plans	❌

The key insight from this table: if you don’t need webinars, GetResponse is significantly more expensive than Brevo, Moosend, and MailerLite at comparable feature levels. The unique value of GetResponse is its all-in-one nature — email, automation, webinars, funnels, and landing pages under one subscription.

Is GetResponse Worth the Price?

GetResponse is worth it if:

• You run webinars — the built-in webinar hosting on the Marketing Automation plan saves the cost of Zoom or WebinarJam, which can cost $50-100/month alone. If you run regular webinars, GetResponse pays for itself
• You want everything in one place — email, automation, landing pages, funnels, and webinars under one subscription reduces complexity and can save money versus paying for multiple separate tools
• You need AI tools — GetResponse’s AI email generator, subject line tool, and landing page builder are among the most developed in the market
• You value ease of use — GetResponse is more beginner-friendly than ActiveCampaign at a comparable price point

GetResponse is not worth it if:

• Budget is your priority — Brevo gives you unlimited contacts free, Moosend gives you powerful automation for $9/month, and MailerLite gives you 1,000 free subscribers with automation. All three are dramatically cheaper
• You only need email marketing — paying for GetResponse’s all-in-one features when you only use the email component is poor value
• You’re just starting out — the free plan is too limited to be genuinely useful, and the paid plans are expensive for a new business with a small list
• You need e-commerce automation affordably — Moosend’s abandoned cart and product recommendations are available from $9/month versus GetResponse’s $119/month e-commerce plan

GetResponse Discounts and Deals

• Annual billing: 18% discount — pays monthly price across 12 months upfront
• 24-month billing: 30% discount — biggest saving but requires 2-year commitment
• Free trial: 30-day free trial on all paid plans — no credit card required
• Nonprofit discount: GetResponse offers discounts for registered nonprofits — contact their support team with proof of nonprofit status
• Student discount: not currently available

GetResponse Free Trial

GetResponse offers a 30-day free trial on all paid plans with no credit card required. This gives you full access to whichever plan you choose — including automation, webinars, and landing pages — for 30 days before you pay anything.

The free trial is particularly valuable for testing the webinar feature, which is GetResponse’s biggest differentiator. If you run a webinar during your trial and it generates leads or sales, you’ll quickly know whether the Marketing Automation plan is worth $59/month for your business.

Cheaper Alternatives to GetResponse

If GetResponse’s pricing feels steep, these alternatives offer more value at lower price points:

Brevo — Best Free Alternative

Brevo offers unlimited contacts on its free plan — no credit card, no time limit. Paid plans start from $9/month. For businesses that don’t need webinars, Brevo offers comparable email and automation features at a dramatically lower price.

👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9

Moosend — Best Budget Automation Alternative

Moosend delivers automation comparable to GetResponse’s Marketing Automation plan for just $9/month. If automation rather than webinars is your priority, Moosend is the most cost-effective option available. Now part of the Constant Contact family, it combines affordable pricing with the stability of an established email marketing company behind it.

👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

AWeber — Best Simple Alternative

AWeber offers a free plan for up to 500 subscribers with unlimited email sends, and paid plans from $12.50/month. For businesses wanting simplicity and outstanding deliverability at a lower price than GetResponse, AWeber is a strong choice.

👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

Frequently Asked Questions

How much does GetResponse cost per month?

GetResponse paid plans start at $19/month for the Email Marketing plan (up to 500 contacts). The Marketing Automation plan — which includes the full automation builder and webinars — starts at $59/month for 500 contacts. All prices increase as your contact list grows. A free plan is available for up to 500 contacts with limited features.

Does GetResponse have a free plan?

Yes — GetResponse has a free plan for up to 500 contacts that includes basic email newsletters, one landing page, and a website builder. However the free plan doesn’t include autoresponders, automation workflows, or most of GetResponse’s distinctive features. For a more generous free plan, Brevo (unlimited contacts) and MailerLite (1,000 subscribers with automation) are better options.

Is GetResponse cheaper than Mailchimp?

At most contact levels GetResponse is cheaper than Mailchimp — particularly at the mid-tier where GetResponse includes webinars and funnels that Mailchimp doesn’t offer at any price. At entry level, GetResponse’s Email Marketing plan at $19/month for 500 contacts compares to Mailchimp’s Essentials at $13/month — making Mailchimp slightly cheaper at the very bottom tier. Both are significantly more expensive than Brevo and Moosend.

Can I try GetResponse before paying?

Yes — GetResponse offers a 30-day free trial on all paid plans with no credit card required. You get full access to all features of whichever plan you choose for 30 days before being asked to pay. This is one of the more generous trials available — long enough to properly test the automation builder and run a webinar.

Does GetResponse offer a discount for annual billing?

Yes — GetResponse offers 18% off for annual billing and 30% off for 24-month billing. If you’re confident GetResponse is the right platform for your business, the annual plan represents meaningful savings. However it’s worth starting with a monthly plan or the 30-day trial first to make sure the platform suits your needs before committing to a year upfront.

What is the best alternative to GetResponse?

The best alternative depends on what you need. For a free plan with no contact limit, Brevo is the strongest option. For powerful automation at a lower price, Moosend at $9/month delivers comparable automation to GetResponse’s $59/month Marketing Automation plan. For simplicity and reliability, AWeber is a well-regarded choice. If webinars are your main reason for considering GetResponse and you need them free, Zoom’s free plan supports up to 100 attendees for 40 minutes per session.

Final Verdict

GetResponse is a genuinely excellent platform — but it’s only good value for specific types of businesses. If you run webinars, use sales funnels, and want email marketing, automation, and webinar hosting all under one subscription, the Marketing Automation plan at $59/month is competitive and well worth it.

But if you’re a small business or beginner who just needs email marketing and automation without webinars, GetResponse is significantly overpriced compared to the alternatives. Brevo gives you unlimited contacts free. Moosend gives you more automation for $9/month. AWeber gives you 500 free subscribers with unlimited sends.

The bottom line: GetResponse is worth paying for if you’ll use the webinar and funnel features. If you won’t, there are better value options available.

👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

Last updated: August 2026

Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This doesn’t affect my recommendations — I only feature tools I genuinely believe are worth using.

Disclosure: This article contains affiliate links. If you purchase through my links, I may earn a commission at no extra cost to you. I only recommend tools I’ve thoroughly researched.

Constant Contact is one of the most recognisable names in email marketing — and for good reason. With over 30 years in the industry and millions of small business customers worldwide, it has built a reputation for reliability, simplicity, and strong customer support that newer platforms simply can’t match.

But in a market now packed with powerful, affordable alternatives, is Constant Contact still the right choice for small businesses in 2026 — or has it been left behind?

In this review I’ll cover everything you need to know — features, pricing, ease of use, deliverability, and who Constant Contact is genuinely best for — so you can make a confident decision.

Constant Contact at a Glance

Best for	Small businesses wanting a trusted, easy-to-use platform with strong support
Starting price	$12/month
Free plan	60-day free trial (no credit card required)
Standout feature	Industry-leading customer support and ease of use
Ease of use	⭐⭐⭐⭐⭐
Value for money	⭐⭐⭐
Overall rating	⭐ 4.2/5

What is Constant Contact?

Constant Contact is an email marketing and digital marketing platform founded in 1995 — making it one of the oldest and most established names in the industry. Based in the US, it serves hundreds of thousands of small businesses worldwide, with a particular focus on making email marketing accessible to business owners who don’t have a marketing background.

In recent years Constant Contact has significantly expanded its feature set — moving beyond basic email into SMS marketing, social media tools, event management, AI-powered content generation, and e-commerce integrations. It also recently acquired Moosend, adding a more automation-focused product to its portfolio.

Where Constant Contact has always excelled is in ease of use and customer support — it is widely regarded as the most beginner-friendly major email marketing platform available, with phone and chat support included on all plans.

Constant Contact Features

Email Marketing

Constant Contact’s email tools are polished and comprehensive:

• Drag-and-drop email editor with 200+ professionally designed templates
• AI-powered email content generator — write a brief prompt and get a full draft email
• AI subject line suggestions
• Personalisation and dynamic content
• A/B split testing on subject lines
• Send time optimisation — automatically sends at the best time for each subscriber
• Resend to non-openers — automatically follow up with subscribers who didn’t open
• Real-time reporting and analytics
• Spam check before sending

The email builder is one of the most intuitive available — even complete beginners can create professional-looking campaigns quickly. The 200+ template library is one of the largest in the market and covers a wide range of industries and use cases.

Marketing Automation

Constant Contact has improved its automation significantly in recent years, though it remains less powerful than dedicated automation tools like ActiveCampaign:

• Welcome email sequences — automatically send a series of emails to new subscribers
• Behaviour-based triggers — trigger emails based on opens, clicks, and website activity
• Abandoned cart automation — follow up with customers who left items in their cart
• Contact segmentation — send targeted emails based on subscriber behaviour and data
• Birthday and anniversary emails — automatically send personalised emails on key dates
• Pre-built automation templates for common workflows

Automation is solid for standard small business needs — welcome sequences, abandoned cart, and basic nurture flows are all covered. For very sophisticated multi-step automation, ActiveCampaign or Moosend are stronger choices.

SMS Marketing

Constant Contact includes SMS marketing on its Standard and Premium plans — allowing you to send text message campaigns alongside email from the same platform. This is a meaningful differentiator from many competitors:

• Send SMS campaigns to subscribers who have opted in
• Combine email and SMS in the same automation workflows
• Track SMS delivery, clicks, and conversions
• Two-way messaging on Premium plan

AI Tools

Constant Contact has invested heavily in AI tools in 2025-2026, making it one of the more AI-forward platforms in the small business space:

• AI email writer — generate full email drafts from a short prompt
• AI subject line generator — produce multiple subject line options instantly
• AI image generator — create custom images for emails and social posts
• AI campaign recommendations — suggests next steps based on your campaign performance

Landing Pages and Forms

• Landing page builder with customisable templates
• Pop-up and inline sign-up forms
• Facebook lead generation ads integration
• QR code generator for offline list building
• Website sign-up form embedding

Social Media Tools

Constant Contact includes social media scheduling and advertising tools that most email platforms don’t offer:

• Schedule and publish posts to Facebook, Instagram, and LinkedIn
• Create and manage Facebook and Instagram ad campaigns
• Social reporting — track engagement and follower growth
• Boost email campaigns as social ads

Event Management

One of Constant Contact’s most distinctive features is built-in event management — allowing you to create event pages, sell tickets, manage registrations, and send automated reminders all from within the platform. This is genuinely useful for small businesses that run workshops, classes, or networking events.

E-commerce

• Native integrations with Shopify, WooCommerce, Etsy, and BigCommerce
• Abandoned cart email sequences
• Product recommendation emails
• Purchase follow-up automation
• Revenue tracking
• Shoppable email content

Reporting and Analytics

• Real-time campaign performance dashboard
• Open rates, click rates, bounces, and unsubscribes
• Revenue tracking for e-commerce campaigns
• Contact engagement scoring
• Comparative reporting across campaigns
• Google Analytics integration

Constant Contact Pricing

Plan	Price	Key Features
Lite	$12/month	Email marketing, 1 user, basic templates, 10x contact limit monthly sends
Standard	$35/month	Automation, SMS, social posting, A/B testing, 3 users
Premium	$80/month	Advanced automation, custom reporting, SEO tools, 5 users, priority support

Prices increase as your contact list grows. For example the Standard plan is $35/month for up to 500 contacts, rising to $70/month for up to 2,500 contacts and $110/month for up to 5,000 contacts.

Is Constant Contact good value? It’s more expensive than alternatives like Brevo, Moosend, or MailerLite at comparable feature levels — but the pricing reflects the platform’s maturity, support quality, and breadth of features including social tools and event management. For businesses that value phone support and a proven track record above all else, it justifies the premium.

Constant Contact vs Competitors

Feature	Constant Contact	Mailchimp	Brevo	Moosend	ActiveCampaign
Starting price	$12/mo	Free	Free	$9/mo	$15/mo
Free plan	⚠️ 60-day trial	✅	✅	⚠️ 30-day trial	❌
Ease of use	⭐⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐
Automation	⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐⭐
SMS marketing	✅	✅	✅	❌	✅
AI tools	✅ Strong	⚠️ Basic	⚠️ Basic	❌	⚠️ Basic
Social media tools	✅	✅	❌	❌	❌
Event management	✅	❌	❌	❌	❌
Phone support	✅ All plans	❌	❌	❌	⚠️ Higher plans
Value for money	⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐

Constant Contact Ease of Use

Ease of use is where Constant Contact genuinely leads the market. The platform has been built from the ground up for business owners who don’t have a marketing or technical background — and it shows in every aspect of the interface.

The onboarding process is the most guided and reassuring of any major email platform — new users are walked through account setup, list import, and first campaign creation step by step. The email builder is clean and intuitive, the template library is extensive, and the dashboard surfaces the most important information without overwhelming.

Learning curve rating: Very Low — Constant Contact is the most beginner-friendly major email marketing platform available. If you’ve struggled with other platforms, Constant Contact is likely to feel immediately accessible.

Constant Contact Deliverability

Constant Contact has one of the strongest deliverability track records in the industry — consistently achieving inbox placement rates above 97% in independent testing. Its long history as a legitimate email service provider means it has excellent relationships with major inbox providers like Gmail, Outlook, and Yahoo, which benefits all users on the platform.

Constant Contact Customer Support

This is one of Constant Contact’s biggest advantages over competitors. Most email marketing platforms at this price point offer live chat or email support only — Constant Contact offers phone support on all paid plans, which is genuinely rare and valuable for small business owners who prefer to speak to a real person.

• Phone support — available on all paid plans during business hours
• Live chat — available on all paid plans
• Email support — available on all plans
• Help centre — extensive knowledge base with video tutorials
• Community forum — active user community
• Onboarding support — guided setup assistance for new accounts

Is Constant Contact Right for You?

Do you value ease of use above all else?
If yes → Constant Contact is the clear market leader here. No other major platform is as accessible to complete beginners.

Do you want phone support included?
If yes → Constant Contact is one of very few platforms that includes phone support on all paid plans. Mailchimp, Brevo, and Moosend don’t offer this.

Do you run events — workshops, classes, or networking events?
If yes → Constant Contact’s built-in event management is a genuine differentiator. No other email platform includes this as standard.

Is budget your primary concern?
If yes → Constant Contact is not the cheapest option. Brevo (free), Moosend ($9/month), or MailerLite ($10/month) offer more features per pound at lower price points.

Do you need powerful automation?
If yes → ActiveCampaign or Moosend are stronger choices. Constant Contact’s automation covers standard needs but lacks the depth of dedicated automation platforms.

Do you want social media scheduling included?
If yes → Constant Contact is one of the few email platforms that includes social posting as standard, saving you the cost of a separate social scheduling tool.

Constant Contact Pros and Cons

Pros:

• The most beginner-friendly major email marketing platform available
• Phone support on all paid plans — rare and genuinely valuable for small businesses
• 200+ email templates — one of the largest libraries in the market
• Built-in event management — unique among email marketing platforms
• Strong AI tools including email writer, subject line generator, and image generator
• SMS marketing included on Standard and Premium plans
• Social media scheduling and advertising tools included
• Outstanding deliverability track record built over 30+ years
• Generous 60-day free trial — the longest in the market
• Recently acquired Moosend, signalling continued investment and growth

Cons:

• More expensive than alternatives at comparable feature levels — Lite plan starts at $12/month, Standard at $35/month
• No permanent free plan — 60-day trial only
• Automation less powerful than ActiveCampaign or Moosend
• No built-in CRM beyond basic contact management
• Prices scale steeply as your contact list grows
• Some features feel dated compared to newer platforms

Who Is Constant Contact Best For?

Constant Contact is an excellent choice for:

• Complete beginners who want the most guided, accessible email marketing experience available
• Small businesses that run events — workshops, classes, seminars, or local networking — and want event management built in
• Business owners who want phone support — the reassurance of being able to call someone is genuinely valuable and rare at this price point
• Businesses wanting an all-in-one platform — email, SMS, social media scheduling, and event management under one subscription
• Established small businesses with a reasonable budget who prioritise reliability and support over cutting-edge features

Constant Contact is less ideal for:

• Budget-conscious businesses — Brevo (free) or Moosend ($9/month) offer better value
• Businesses needing powerful automation — ActiveCampaign or Moosend are stronger choices
• E-commerce stores wanting deep automation — Moosend’s abandoned cart and product recommendations are more advanced at a lower price
• Bloggers and creators — ConvertKit is purpose-built for content creators

Frequently Asked Questions

Does Constant Contact have a free plan?

Constant Contact does not offer a permanent free plan, but it does offer a 60-day free trial — the longest free trial of any major email marketing platform. No credit card is required to start. After the trial, paid plans start from $12/month.

Is Constant Contact good for beginners?

Constant Contact is widely regarded as the most beginner-friendly major email marketing platform available. The guided onboarding, intuitive email builder, extensive template library, and phone support make it the easiest option for business owners with no prior email marketing experience.

How does Constant Contact compare to Mailchimp?

Constant Contact and Mailchimp are the two most established names in small business email marketing. Mailchimp offers a permanent free plan which Constant Contact doesn’t, and tends to be slightly cheaper at lower contact counts. Constant Contact counters with phone support (which Mailchimp doesn’t offer), event management, and a more guided experience for beginners. For most small businesses, Constant Contact is easier to use; Mailchimp offers more flexibility at the free tier.

Does Constant Contact own Moosend?

Yes — Constant Contact acquired Moosend in 2025. Moosend continues to operate as a separate product with its own pricing, features, and affiliate programme. The acquisition gives Constant Contact a stronger automation and e-commerce offering via Moosend, while Constant Contact itself remains focused on ease of use and multi-channel marketing for small businesses.

Is Constant Contact worth it in 2026?

For the right business, yes. If you value ease of use, phone support, event management, and an established platform with 30 years of deliverability history, Constant Contact is hard to beat. If your primary concern is price or automation depth, alternatives like Brevo, Moosend, or ActiveCampaign offer better value for money.

What is Constant Contact’s cancellation policy?

Constant Contact operates on a monthly or annual subscription with no long-term contracts required on monthly plans. You can cancel at any time. Annual plans offer a discount but are paid upfront — cancellation mid-year does not typically result in a refund for unused months.

Final Verdict

Constant Contact is not the cheapest email marketing platform, and it’s not the most powerful for automation — but it is the most polished, most supported, and most accessible option for small business owners who want a reliable platform they can trust and actually get help with when something goes wrong.

The 60-day free trial is the most generous in the market — longer than any competitor — and gives you ample time to test the platform properly before committing to a paid plan.

If you’re a complete beginner, run events, want phone support, or simply want an established platform with decades of proven reliability behind it, Constant Contact is an excellent choice in 2026.

If budget is your primary concern, start with Brevo’s free plan or Moosend’s 30-day trial first — both offer exceptional value at lower price points.

Overall rating: 4.2/5 ⭐

👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

Last updated: July 2026

Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This doesn’t affect my recommendations — I only feature tools I genuinely believe are worth using.

Disclosure: This article contains affiliate links. If you purchase through my links, I may earn a commission at no extra cost to you. I only recommend tools I’ve thoroughly researched.

Email marketing is one of the most cost-effective ways for nonprofits to reach donors, engage volunteers, and build lasting relationships with supporters. But with tight budgets and limited staff, choosing the right platform matters more than ever — you need something affordable, easy to use, and ideally available with a nonprofit discount.

In this guide I’ll cover the best email marketing platforms for nonprofits and charities in 2026 — comparing free plans, nonprofit discounts, features, and ease of use so you can reach more people for less.

What Nonprofits Need from Email Marketing

• Affordable or free plans — most nonprofits operate on tight budgets and need maximum value at minimum cost
• Nonprofit discounts — several major platforms offer significant discounts for registered charities
• Donor segmentation — send different messages to one-time donors, regular givers, lapsed donors, and volunteers
• Automation — welcome sequences, thank-you emails after donations, and re-engagement campaigns
• Easy to use — accessible to non-technical volunteers and small teams
• GDPR compliance — essential for UK and European nonprofits

Best Email Marketing Tools for Nonprofits at a Glance

Platform	Free Plan	Nonprofit Discount	Best For
Brevo	✅ Unlimited contacts	❌	Best free plan for small nonprofits
Moosend	⚠️ 30-day trial	✅ 25%	Best automation for growing nonprofits
AWeber	✅ 500 subscribers	❌	Best for simplicity and reliability
MailerLite	✅ 1,000 subscribers	✅ 30%	Best value nonprofit discount
Mailchimp	✅ 500 contacts	✅ 15%	Best known brand with nonprofit pricing
Constant Contact	⚠️ 60-day trial	✅ 20-30%	Best for phone support and events

1. Brevo — Best Free Plan for Small Nonprofits

For small nonprofits just starting with email marketing, Brevo offers the most generous permanent free plan available — unlimited contacts with 300 emails per day. This means a charity can grow its supporter database to thousands without ever being forced to upgrade, and send a weekly newsletter to their entire list comfortably within the daily limit.

While Brevo doesn’t offer a specific nonprofit discount, the free plan is so generous that most small charities won’t need to pay anything at all. Beyond email, Brevo includes SMS marketing, live chat, basic automation, and a CRM — making it one of the most complete free tools available for any organisation.

Why nonprofits choose Brevo:

• No contact limit on the free plan — grow your supporter database without hitting a paywall
• 300 emails per day free — sufficient for weekly newsletters to thousands of supporters
• SMS marketing included — send donation appeals and event reminders via text
• Basic CRM — track donor conversations and supporter history
• GDPR compliant — built-in tools for managing consent and data requests
• Outstanding deliverability — ensures donation appeals reach the inbox

👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9

2. Moosend — Best Automation for Growing Nonprofits

Moosend is the strongest choice for nonprofits that want to automate their donor communications properly. Now part of the Constant Contact family, it offers a 25% nonprofit discount on all paid plans — bringing the entry price down to approximately $6.75/month, making it one of the most affordable automation platforms available for charities.

For nonprofits, Moosend’s automation depth is particularly valuable. You can build multi-step donor journeys that respond to supporter behaviour — sending different follow-up emails based on donation amounts, volunteer sign-ups, or event attendance. This kind of personalised communication dramatically improves donor retention.

Why nonprofits choose Moosend:

• 25% nonprofit discount — making already affordable plans even more accessible
• Powerful automation — build donor welcome sequences, thank-you flows, and re-engagement campaigns
• Lead scoring — identify your most engaged supporters
• Heatmap reporting — see which parts of your emails get the most engagement
• Unlimited email sends on all paid plans
• GDPR compliant

👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

3. AWeber — Best for Simplicity and Reliability

AWeber is an excellent choice for smaller nonprofits that want reliable, straightforward email marketing without a steep learning curve. Its free plan allows 500 subscribers with unlimited email sends — meaning a small charity can email its entire supporter base as often as needed without worrying about monthly send limits.

The Smart Designer feature is particularly useful for nonprofits with limited design resources — paste your charity’s website URL and AWeber automatically creates a branded email template in seconds. The 600+ template library means professional-looking newsletters are achievable without a design team.

Why nonprofits choose AWeber:

• Unlimited email sends on the free plan
• 600+ email templates — professional results without a design team
• Smart Designer — automatically creates branded templates from your website
• Outstanding deliverability — 99%+ inbox placement
• Live chat support on the free plan
• Free migration service from another platform

👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

4. MailerLite — Best Value Nonprofit Discount

MailerLite offers one of the most generous nonprofit discounts available — 30% off all paid plans — combined with a generous free plan (1,000 subscribers with 12,000 emails per month and automation included). For nonprofits that outgrow the free tier, the discounted paid plans represent exceptional value.

Its clean, modern interface is particularly well suited to nonprofits with volunteer teams — the intuitive email builder means non-technical staff can create professional newsletters quickly without training.

5. Mailchimp — Most Recognised with Nonprofit Pricing

Mailchimp is the most recognised email marketing platform in the world and many nonprofits start with it simply because of its name recognition. Its 15% nonprofit discount is available through TechSoup — a technology donation and discount programme for charities.

While Mailchimp’s free plan is the most limited on this list, its brand recognition means there’s no shortage of tutorials, community support, and volunteer expertise available — valuable for nonprofits relying on volunteers for their communications.

6. Constant Contact — Best for Events and Phone Support

Constant Contact is particularly well suited to nonprofits for two reasons: phone support on all paid plans (rare and valuable for organisations without a dedicated tech team), and built-in event management — allowing charities to create event pages, sell tickets, manage registrations, and send automated reminders all from within the platform.

Its 20-30% nonprofit discount and 60-day free trial — the longest available — give nonprofits ample time to test the platform before committing.

Nonprofit Email Marketing Features Compared

Feature	Brevo	Moosend	AWeber	MailerLite	Mailchimp
Free contacts	Unlimited	Trial only	500	1,000	500
Nonprofit discount	❌	✅ 25%	❌	✅ 30%	✅ 15%
Automation depth	⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐
Event management	❌	❌	❌	❌	❌
SMS marketing	✅	❌	❌	❌	✅
Phone support	❌	❌	✅ Paid	❌	❌
GDPR tools	✅	✅	✅	✅	✅

The Email Campaigns Every Nonprofit Should Send

1. New supporter welcome sequence

The moment someone joins your list, an automatic 3-email welcome series should introduce your cause, share your impact, and make a soft ask for further engagement. Welcome emails have the highest open rates of any email type and set the tone for the entire supporter relationship.

2. Donation thank-you and impact update

Every donation should trigger an automatic thank-you email within minutes. Follow this 30 days later with an impact update showing what their donation helped achieve. Donors who receive impact updates are significantly more likely to give again.

3. Lapsed donor re-engagement

For supporters who haven’t engaged or donated in 6-12 months, a 2-3 email re-engagement sequence sharing a compelling impact story and a gentle ask can revive dormant relationships — and it’s far cheaper than acquiring new donors.

4. Regular newsletter

A consistent monthly or quarterly newsletter keeps your cause front of mind — sharing stories, updates, volunteer spotlights, and upcoming events. Nonprofits that email consistently retain significantly more supporters than those that only email during fundraising appeals.

5. Fundraising campaign sequence

For major campaigns — end-of-year giving, matched donation drives — a multi-email sequence over 5-10 days typically outperforms a single campaign email significantly. A typical structure: launch email, impact story, urgency reminder, final push.

Frequently Asked Questions

Do email marketing platforms offer discounts for nonprofits?

Yes — several major platforms offer nonprofit discounts. MailerLite offers 30%, Moosend 25%, Constant Contact 20-30%, and Mailchimp 15% via TechSoup. Brevo and AWeber don’t offer nonprofit-specific discounts, but both have free plans generous enough that most small charities won’t need to pay anything.

What is the best free email marketing tool for nonprofits?

Brevo offers the most generous free plan — unlimited contacts, 300 emails per day, no time limit and no credit card required. MailerLite is the best free option for up to 1,000 subscribers with automation included. AWeber offers unlimited sends for up to 500 supporters.

Is email marketing GDPR compliant for UK nonprofits?

All the platforms on this list include GDPR compliance tools — consent management, unsubscribe handling, and data processing agreements. UK nonprofits must ensure they have explicit consent before sending marketing emails, include an unsubscribe link in every email, and honour opt-out requests promptly. All major email marketing platforms handle the technical compliance requirements automatically.

Can I use Brevo for a nonprofit for free?

Yes — Brevo’s free plan is genuinely suitable for most small nonprofits. Unlimited contacts, 300 emails per day, basic automation, and landing pages are all included at no cost with no time limit.

What should nonprofits include in their emails?

The most effective nonprofit emails share specific impact stories, feature real beneficiaries or volunteers, keep asks clear and simple, and always show gratitude before making a request. A personal message from a staff member or beneficiary consistently outperforms a polished institutional newsletter in both open rates and donation conversion.

Final Verdict

For most nonprofits, the best starting point in 2026 is Brevo — its unlimited contact free plan means you can grow your supporter database without cost constraints. If you want a nonprofit discount and powerful automation for complex donor journeys, Moosend’s 25% discount makes it the strongest paid option. For the best-value nonprofit discount with a generous free tier, MailerLite’s 30% discount is hard to beat.

👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

Last updated: August 2026

Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This doesn’t affect my recommendations — I only feature tools I genuinely believe are worth using.

Disclosure: This article contains affiliate links. If you purchase through my links, I may earn a commission at no extra cost to you. I only recommend tools I’ve thoroughly researched.

Email marketing is one of the most powerful tools available to coaches. It lets you nurture potential clients over time, build trust before they’re ready to buy, and stay front of mind with your existing audience — all on autopilot once your sequences are set up.

But with dozens of platforms to choose from, finding the right one for a coaching business can feel overwhelming. The needs of a coach are quite specific — you need automation that handles lead nurturing, booking reminders, and onboarding sequences; forms and landing pages to capture leads; and ideally the ability to sell programmes or discovery calls directly through the platform.

In this guide I’ll cover the best email marketing platforms for coaches in 2026 — with honest pros, cons, and clear recommendations for every stage of business growth.

What Coaches Need from Email Marketing

Before comparing platforms, it’s worth being clear about what a coaching business specifically needs from email marketing — because it’s different from what an e-commerce store or a blogger needs:

• Lead nurturing automation — sequences that build trust and relationship over days, weeks, or months before a prospect is ready to enquire
• Discovery call or booking integration — connect your email platform to your booking tool so sequences trigger automatically when someone books a call
• Programme onboarding sequences — automatically send welcome emails, pre-work, and check-ins when a new client signs up
• Segmentation — send different emails to prospects, active clients, and past clients without manual effort
• Landing pages — capture leads from your free guide, webinar, or discovery call offer without a separate website tool
• Simplicity — most coaches are running their business solo and need a platform that doesn’t require a marketing team to operate

Best Email Marketing Tools for Coaches at a Glance

Platform	Free Plan	Paid From	Best For
Brevo	✅ Unlimited contacts	$9/month	Best free starting point for new coaches
Moosend	⚠️ 30-day trial	$9/month	Best automation for growing coaching businesses
AWeber	✅ 500 subscribers	$12.50/month	Best for simplicity and reliability
GetResponse	✅ 500 contacts	$19/month	Best all-in-one with webinars and funnels
ActiveCampaign	❌ Trial only	$15/month	Best for sophisticated automation and CRM
MailerLite	✅ 1,000 subscribers	$10/month	Best for coaches also running a blog or newsletter

1. Brevo — Best Free Starting Point for New Coaches

Free plan	Unlimited contacts, 300 emails/day
Paid from	$9/month
Best for	New coaches wanting to start free with no contact limit
Rating	⭐ 4.8/5

For coaches just starting to build their email list, Brevo is the strongest free option available. Its free plan offers unlimited contacts — meaning you can grow your list from 0 to thousands without ever being forced to upgrade — with 300 emails per day, which covers a weekly newsletter to thousands of subscribers comfortably.

Beyond the free plan, Brevo includes automation, landing pages, SMS marketing, and a basic CRM — making it one of the most versatile platforms available at any price. For coaches who want to send both email and SMS reminders before discovery calls or sessions, Brevo is the only platform in this guide that covers both channels from a single subscription.

Why coaches choose Brevo:

• No contact limit on the free plan — grow your list without hitting a paywall
• SMS marketing included — send session reminders and follow-ups via text
• Basic CRM — track prospect conversations and client history
• Landing pages included — capture leads from your free guide or discovery call offer
• Automation — set up nurture sequences, onboarding flows, and follow-ups
• Outstanding deliverability — built on 10+ years of transactional email experience

Potential drawbacks:

• 300 emails/day limit on free plan — adequate for most new coaches but worth monitoring as your list grows
• Automation less powerful than ActiveCampaign for very sophisticated journeys
• A/B testing locked to Business plan ($18/month)

👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9

2. Moosend — Best Automation for Growing Coaching Businesses

Free plan	30-day free trial (full access)
Paid from	$9/month
Best for	Coaches wanting powerful automation at an affordable price
Rating	⭐ 4.4/5

Moosend is the strongest choice for coaches who want to automate their lead nurturing and client onboarding properly. Now part of the Constant Contact family, it delivers automation capabilities that rival much more expensive platforms — from just $9/month.

For coaching businesses, the automation depth is particularly valuable. You can build multi-step nurture sequences that respond to prospect behaviour — sending different follow-up emails based on which links they click, which pages they visit, and how long they’ve been on your list. This kind of behaviour-based nurturing dramatically improves conversion rates compared to a simple drip sequence.

Why coaches choose Moosend:

• Powerful visual automation builder — build sophisticated nurture sequences without technical knowledge
• Lead scoring — automatically identify your most engaged prospects and prioritise follow-up
• Behaviour-based triggers — send different emails based on what prospects click, open, and visit
• Landing pages with A/B testing — optimise your lead capture pages for maximum conversions
• Heatmap reporting — see exactly which parts of your emails get the most engagement
• Unlimited email sends on all paid plans — no caps on how often you email your list
• Countdown timers in emails — create urgency for programme launches and limited spots

Potential drawbacks:

• No permanent free plan — 30-day trial only
• Email only — no SMS marketing
• No built-in CRM

👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

3. AWeber — Best for Simplicity and Reliability

Free plan	500 subscribers, unlimited emails
Paid from	$12.50/month
Best for	Coaches wanting the simplest possible setup with outstanding deliverability
Rating	⭐ 4.2/5

AWeber has been helping small businesses and solopreneurs send emails reliably since 1998 — and for coaches who want a straightforward, no-fuss platform that just works, it remains one of the best options available.

Its free plan allows 500 subscribers with unlimited email sends — meaning you can email your list as often as you like without worrying about monthly send limits. The Smart Designer feature automatically creates branded email templates from your website URL, so you can send professional-looking emails within minutes of signing up.

Why coaches choose AWeber:

• Unlimited email sends on the free plan — send as often as you like to up to 500 subscribers
• 600+ email templates — the largest library of any platform at this price point
• Smart Designer — automatically creates branded templates from your website
• Simple autoresponder sequences — AWeber pioneered the drip email sequence and still does it exceptionally well
• Outstanding deliverability — 99%+ inbox placement built over 25+ years
• Free migration service — AWeber will move your list from another platform for free
• Built-in payment tool — sell coaching programmes and digital products directly
• Live chat support on the free plan

Potential drawbacks:

• Free plan limited to 500 subscribers
• Automation less sophisticated than Moosend or ActiveCampaign
• Design feels slightly dated compared to newer platforms

👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

4. GetResponse — Best All-in-One for Coaches Running Webinars

Free plan	500 contacts, basic features
Paid from	$19/month
Best for	Coaches using webinars and sales funnels to attract clients
Rating	⭐ 4.8/5

GetResponse is the strongest all-in-one option for coaches who use webinars or sales funnels as part of their marketing strategy. It’s the only email platform in this guide that includes built-in webinar hosting — supporting up to 1,000 attendees depending on your plan — eliminating the need for a separate tool like Zoom or WebinarJam.

Its Conversion Funnel feature allows coaches to build complete client acquisition funnels — from opt-in page to thank you page to sales page — all within a single platform. For coaches selling group programmes or high-ticket 1:1 packages, this is a meaningful advantage.

Why coaches choose GetResponse:

• Built-in webinar hosting — run free or paid webinars without a separate tool
• Conversion Funnel — build complete client acquisition funnels within the platform
• AI email writer — generate nurture sequence emails from a short prompt
• 500+ email templates — excellent starting point for coaches without a design background
• Strong automation — welcome sequences, nurture flows, and post-webinar follow-ups
• Landing pages included on all plans
• Free plan available — 500 contacts with basic features

Potential drawbacks:

• Webinar hosting only available on Marketing Automation plan ($59/month) and above
• More expensive than Brevo and Moosend at comparable feature levels
• Can feel overwhelming for coaches who only need basic email

5. ActiveCampaign — Best for Sophisticated Automation and CRM

Free plan	❌ 14-day trial only
Paid from	$15/month
Best for	Established coaches with complex client journeys and sales pipelines
Rating	⭐ 4.7/5

ActiveCampaign is the most powerful option for coaches with a high volume of leads and complex client journeys. Its combination of email automation and a full CRM makes it the strongest choice for coaches who want to track every prospect from first contact through to signed client and beyond — all in one place.

Its site tracking feature is particularly valuable for coaches — it triggers automations based on which pages of your website a prospect visits, allowing you to send highly targeted follow-up emails based on what they’ve been researching. A prospect who visits your 1:1 coaching page can automatically receive different emails than one who visits your group programme page.

Why coaches choose ActiveCampaign:

• Full CRM included from Plus plan — track every prospect through your sales pipeline
• Site tracking — trigger automations based on which pages prospects visit on your website
• Lead scoring — automatically prioritise your hottest prospects for follow-up
• 500+ pre-built automation templates — including coaching and service business workflows
• Split testing within automations — test different nurture sequences to improve conversions
• 900+ integrations — connects with virtually every coaching tool including Calendly, Acuity, and Kajabi

Potential drawbacks:

• No permanent free plan
• Steeper learning curve than all other options in this guide
• CRM only available from Plus plan ($49/month)
• Can be overkill for coaches just starting out

6. MailerLite — Best for Coaches Running a Blog or Newsletter

Free plan	1,000 subscribers, 12,000 emails/month
Paid from	$10/month
Best for	Coaches building an audience through content marketing
Rating	⭐ 4.5/5

MailerLite is the strongest option for coaches who use content marketing — blogging, newsletters, or educational content — as their primary client attraction strategy. Its built-in website and blog builder, paid newsletter functionality, and clean email editor make it the most complete content-focused platform available at this price point.

The free plan is particularly generous — 1,000 subscribers with 12,000 emails per month and automation included — making it the best free starting point for coaches who are also building a content audience.

Why coaches choose MailerLite:

• Free up to 1,000 subscribers — the most generous free plan for content-focused coaches
• Built-in blog and website — publish content without a separate tool
• Paid newsletter subscriptions — charge for premium content directly within MailerLite
• Clean, minimal email editor — perfect for personality-driven coaching newsletters
• Digital product selling — sell workbooks, templates, and guides within the platform
• Automation included on free plan — set up welcome and nurture sequences from day one

Potential drawbacks:

• Account approval required — can delay getting started by 24-48 hours
• No SMS marketing
• Less powerful automation than Moosend or ActiveCampaign

Email Marketing Features for Coaches Compared

Feature	Brevo	Moosend	AWeber	GetResponse	ActiveCampaign
Free plan	✅ Unlimited	⚠️ 30 days	✅ 500	✅ 500	❌
Automation	⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐
CRM	✅ Basic	❌	❌	⚠️ Basic	✅ Full
Landing pages	✅	✅	✅	✅	⚠️ Higher plans
Webinars	❌	❌	❌	✅	❌
SMS marketing	✅	❌	❌	❌	✅
Lead scoring	❌	✅	❌	✅	✅
Site tracking	❌	⚠️	❌	❌	✅
Sell products	❌	❌	✅	✅	❌
Starting price	Free	$9/mo	Free	$19/mo	$15/mo

Which Email Platform Should You Choose as a Coach?

Are you just starting your coaching business and want to start free?
→ Brevo. Unlimited contacts, no time limit, SMS included. The lowest-risk entry point available.

Do you want the most powerful automation to nurture leads at scale?
→ Moosend. Lead scoring, behaviour-based triggers, and sophisticated sequences from $9/month.

Do you want the simplest possible setup that just works?
→ AWeber. Clean interface, 600+ templates, unlimited sends on the free plan, and outstanding deliverability.

Do you run webinars as part of your coaching business?
→ GetResponse. The only platform in this guide with built-in webinar hosting.

Do you have a high volume of leads and need a CRM to manage your pipeline?
→ ActiveCampaign. The strongest automation and CRM combination available at this price range.

Do you use content marketing — blogging or newsletters — to attract clients?
→ MailerLite. Built-in blog, paid newsletter tools, and the most generous free plan for content-focused coaches.

The Email Sequences Every Coach Needs

Whatever platform you choose, these are the automations that have the biggest impact on a coaching business:

1. Lead Magnet Delivery and Welcome Sequence

The moment someone downloads your free guide, joins your newsletter, or signs up for your free training, they should receive an immediate welcome email — followed by a 3-7 email sequence over the next 1-2 weeks that introduces you, shares your story, demonstrates your expertise, and invites them to take the next step (a discovery call, a free session, or a low-cost offer).

This is the single highest-impact automation for coaches — it works while you sleep and converts interested prospects into paying clients without manual follow-up.

2. Discovery Call Confirmation and Reminder Sequence

When a prospect books a discovery call, trigger an automatic sequence that confirms the booking, builds excitement, asks pre-call questions, sends a reminder 24 hours before, and follows up within 24 hours after — whether they became a client or not. This sequence dramatically reduces no-shows and improves conversion rates from call to client.

3. New Client Onboarding Sequence

When a new client signs up, automatically send them everything they need to get started — welcome email, intake form link, scheduling instructions, pre-work, and what to expect from the programme. A smooth onboarding experience sets the tone for the entire coaching relationship and dramatically reduces the back-and-forth that consumes so much coaching admin time.

4. Re-engagement Sequence

For prospects who downloaded your lead magnet but never booked a call, a re-engagement sequence sent 30-60 days later can revive conversations. A simple 2-3 email sequence sharing a new piece of content, a client success story, or a limited-time offer can convert prospects who simply weren’t ready to buy first time around.

5. Past Client Re-engagement

Past clients who had a positive experience are your warmest potential re-buyers. A periodic email to past clients — sharing what’s new, asking how they’re getting on, or inviting them to a new programme — is one of the highest-converting email types a coach can send.

Frequently Asked Questions

What is the best free email marketing tool for coaches?

Brevo is the best free option for coaches — unlimited contacts with 300 emails per day, automation, and landing pages all included at no cost. AWeber is the best free option for coaches who want unlimited email sends with a smaller contact list (up to 500 subscribers). MailerLite is the best free option for coaches also building a content audience — 1,000 free subscribers with automation included.

Do I need email marketing as a coach?

Yes — email marketing is one of the highest-returning investments a coach can make in their business. Unlike social media, your email list is an asset you own — no algorithm can cut off your access to it. Email allows you to nurture prospects over time, stay front of mind with past clients, and launch new programmes to a warm, engaged audience. Most coaches find that a well-maintained email list is their single biggest source of new clients over time.

How often should coaches email their list?

Most successful coaches email their list once a week — enough to stay front of mind without overwhelming subscribers. Consistency matters more than frequency — a weekly email sent reliably builds far more trust than sporadic emails sent whenever inspiration strikes. During a programme launch, emailing more frequently (3-5 times per week) is normal and expected by your audience.

What should coaches send to their email list?

The most engaging coaching emails tend to be personal, story-driven, and practically useful. Share a client transformation (with permission), a lesson you’ve learned, a question you get asked frequently, or a tool or resource that’s helped you or your clients. Avoid making every email promotional — a good rule of thumb is 80% value, 20% promotion. When you do promote, your audience is warm and receptive because you’ve been consistently delivering value.

Can I use email marketing to sell coaching programmes?

Absolutely — email is one of the most effective channels for selling coaching programmes, particularly high-ticket ones. A well-executed launch sequence to a warm, engaged list can fill a programme or cohort without relying on paid advertising. AWeber and GetResponse both include tools to sell products directly from landing pages within the platform — useful for coaches selling lower-ticket digital products or programme deposits.

Does Moosend work well for coaches?

Yes — Moosend is an excellent choice for coaches who want powerful automation at an affordable price. Its lead scoring, behaviour-based triggers, and visual automation builder make it well-suited to the kind of nuanced nurture sequences that convert coaching prospects. The 30-day free trial gives you enough time to build and test your sequences before committing to a paid plan.

👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

Final Verdict

The best email marketing platform for your coaching business depends on where you are and what you need:

• Just starting out? Start free with Brevo — unlimited contacts, no time pressure, room to grow
• Ready to invest in automation? Moosend at $9/month gives you the most powerful nurture sequences at the lowest price
• Want simplicity above all else? AWeber’s unlimited free sends and 600+ templates make it the easiest starting point
• Running webinars? GetResponse is the only platform with built-in webinar hosting
• Managing a complex pipeline? ActiveCampaign’s CRM and site tracking are worth the investment at scale
• Building through content? MailerLite’s blog, paid newsletter, and 1,000 free subscribers make it the strongest content-focused choice

All three of our top recommended platforms offer a free starting point — so there’s no financial risk in trying before you commit.

👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

Last updated: August 2026

Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This doesn’t affect my recommendations — I only feature tools I genuinely believe are worth using.

Disclosure: This article contains affiliate links. If you purchase through my links, I may earn a commission at no extra cost to you. I only recommend tools I’ve thoroughly researched.

AWeber has been around since 1998 — making it one of the oldest email marketing platforms in existence. It built its reputation on simplicity, reliability, and strong customer support, and has been the go-to starting point for thousands of small businesses and solopreneurs over the past two decades.

But in a market that’s changed dramatically in recent years, is AWeber still a smart choice in 2026 — or have newer platforms left it behind?

In this review I’ll cover everything you need to know — features, pricing, automation, ease of use, deliverability, and who AWeber is genuinely best for — so you can make a confident decision.

AWeber at a Glance

Best for	Beginners and small businesses wanting simplicity and reliability
Starting price	Free up to 500 subscribers
Free plan	500 subscribers, unlimited email sends
Standout feature	Unlimited email sends on free plan and excellent deliverability
Ease of use	⭐⭐⭐⭐⭐
Value for money	⭐⭐⭐⭐
Overall rating	⭐ 4.2/5

What is AWeber?

AWeber is an email marketing platform founded in 1998 by Tom Kulzer — one of the earliest dedicated email marketing tools ever built. Based in the US, it has spent over 25 years serving small businesses, solopreneurs, bloggers, and content creators who want reliable email marketing without complexity.

AWeber was one of the first platforms to introduce the autoresponder — the automated follow-up email sequence that is now a standard feature across every email marketing tool. That heritage of being first to market with key innovations has continued, with AWeber adding AI-powered email writing, a landing page builder, and an e-commerce payment tool in recent years.

Its free plan is one of the most generous available for beginners — 500 subscribers with unlimited email sends, which compares favourably to Mailchimp’s 500 contact limit with just 1,000 emails per month.

AWeber Features

Email Marketing

AWeber’s core email tools are solid and well-executed:

• Drag-and-drop email editor with 600+ email templates — one of the largest libraries available
• Plain text editor for simple, personal-feeling emails
• AI email writer — generate complete email drafts from a short prompt
• AI subject line assistant
• Smart Designer — automatically creates branded email templates from your website URL
• Dynamic content — show different content to different subscribers within the same email
• A/B split testing on subject lines and content
• Send time optimisation
• Automated resend to non-openers
• RSS to email — automatically notify subscribers when new blog posts are published
• AMP emails — interactive, app-like emails that update in real time

The 600+ template library is genuinely impressive — the largest of any platform in this review and well ahead of Mailchimp (100+), Brevo (40+), and Moosend (70+). The Smart Designer feature is particularly clever — paste your website URL and AWeber automatically builds a branded email template matching your colours and fonts.

Marketing Automation

AWeber’s automation has improved significantly in recent years, though it remains more suited to standard sequences than sophisticated multi-step journeys:

• Visual automation builder (Campaign Builder)
• Autoresponder sequences — the feature AWeber pioneered, still one of the best implementations available
• Trigger-based automation — start sequences based on opens, clicks, purchases, and tags
• Welcome sequences
• Tagging system — tag subscribers based on behaviour and send targeted campaigns
• Abandoned cart sequences (via e-commerce integrations)
• Broadcast scheduling

AWeber’s autoresponder functionality remains class-leading — if you want to set up a drip email sequence that sends a series of emails over days or weeks, AWeber is one of the simplest and most reliable platforms for doing this. Where it falls short compared to Moosend or ActiveCampaign is in the depth of conditional logic and multi-branch automation.

Landing Pages and Forms

• Landing page builder with 100+ templates
• Custom domain support for landing pages
• Pop-up, inline, and floating bar sign-up forms
• Split testing for landing pages
• E-commerce checkout pages — sell products directly from landing pages
• Exit intent pop-ups

E-commerce and Payments

AWeber added a built-in payment tool in recent years — allowing you to sell digital products, online courses, and services directly through AWeber landing pages without needing a separate e-commerce platform:

• Sell digital products directly via AWeber landing pages
• PayPal and Stripe payment processing
• Abandoned cart email sequences (via Shopify and WooCommerce integrations)
• Purchase-triggered automation
• E-commerce revenue tracking

AI Tools

• AI email writer — generate full email drafts from a prompt
• AI subject line assistant — produce multiple subject line options instantly
• Smart Designer — AI-powered branded template creation from your website URL
• AI landing page builder — generate landing pages from a text description

Reporting and Analytics

• Real-time campaign performance dashboard
• Open rates, click rates, bounce rates, and unsubscribes
• Subscriber growth tracking
• Revenue tracking for e-commerce campaigns
• Email click maps — see which links get the most clicks
• List growth reports
• Deliverability reporting

AWeber Pricing

Plan	Price	Subscribers	Key Features
Free	$0/month	500	Unlimited emails, 1 landing page, basic automation, email support
Lite	$12.50/month	500	Unlimited landing pages, 3 email automations, basic split testing, remove AWeber branding
Plus	$20/month	500	Unlimited automations, advanced split testing, sales tracking, priority support
Unlimited	$899/month	Unlimited	Unlimited everything, dedicated account manager

Prices increase with subscriber count. At the Plus plan:

• $20/month — up to 500 subscribers
• $30/month — up to 2,500 subscribers
• $48/month — up to 5,000 subscribers
• $80/month — up to 10,000 subscribers

Is AWeber good value? The free plan is genuinely strong — unlimited sends with 500 contacts beats Mailchimp’s equivalent significantly. At the paid tier, AWeber is competitive but not the cheapest option available. Moosend and Brevo both offer more features at comparable or lower price points. AWeber’s value lies in its simplicity, template library, and deliverability rather than in cutting-edge features.

👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741

AWeber vs Competitors

Feature	AWeber	Mailchimp	Brevo	Moosend	MailerLite
Free subscribers	500	500	Unlimited	Trial only	1,000
Free email sends	Unlimited	1,000/mo	300/day	Trial only	12,000/mo
Email templates	600+	100+	40+	70+	70+
AI email writer	✅	✅	⚠️ Basic	❌	✅
Smart Designer	✅	❌	❌	❌	❌
Automation depth	⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐
E-commerce	⭐⭐⭐	⭐⭐⭐	⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐
Paid newsletters	❌	❌	❌	❌	✅
Deliverability	⭐⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐⭐	⭐⭐⭐⭐
Ease of use	⭐⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐	⭐⭐⭐⭐⭐

Is AWeber Right for You?

Are you a complete beginner wanting the simplest possible experience?
If yes → AWeber is one of the most beginner-friendly platforms available. The interface is clean, the onboarding is guided, and the 600+ templates mean you can create professional emails without any design experience.

Do you want unlimited email sends on a free plan?
If yes → AWeber is the only major platform offering unlimited sends on a free plan. Mailchimp caps at 1,000/month, MailerLite at 12,000/month. For high-frequency senders with a smaller list, this is a meaningful advantage.

Do you want to sell digital products without a separate tool?
If yes → AWeber’s built-in payment and checkout feature covers basic digital product selling. For more advanced e-commerce, Moosend is the stronger choice.

Do you need powerful automation?
If yes → AWeber’s automation is adequate for standard sequences but not the strongest available. Moosend or ActiveCampaign are better suited for complex multi-step workflows.

Do you need a contact limit above 500 on a free plan?
If yes → Brevo (unlimited contacts) or MailerLite (1,000 contacts) are better options.

Is deliverability your top priority?
If yes → AWeber has one of the strongest deliverability track records in the industry — 25+ years of inbox placement experience is hard to argue with.

AWeber Ease of Use

AWeber is one of the easiest email marketing platforms to get started with — and has been for 25 years. The interface is clean and logically organised, the email builder is intuitive, and the onboarding process guides new users through setup step by step without overwhelming them.

The Smart Designer feature is a particularly clever onboarding tool — new users paste their website URL and AWeber automatically creates a branded email template in seconds, meaning you can send a professional-looking email within minutes of signing up without touching any design settings.

Learning curve rating: Very Low — AWeber is among the easiest platforms available, comparable to Constant Contact and slightly easier than Mailchimp’s current interface.

AWeber Deliverability

Deliverability is AWeber’s strongest suit — it consistently achieves inbox placement rates of 99%+ in independent testing, placing it among the very best in the market. This track record is built on 25+ years of relationships with major inbox providers including Gmail, Outlook, and Yahoo.

AWeber also offers spam score checking before sending, DKIM and SPF authentication, and active list management tools to help maintain a healthy, engaged subscriber list — all of which contribute to its outstanding deliverability performance.

AWeber Customer Support

• Live chat — available on all plans including the free plan
• Email support — available on all plans
• Phone support — available on paid plans
• Help centre — extensive knowledge base with written guides and video tutorials
• Free migration service — AWeber will migrate your list from another platform for free
• Free account setup — available for new customers who need help getting started

Support quality is consistently well-regarded — AWeber’s live chat response times are fast and the support team is knowledgeable. The free migration service is a genuine differentiator — if you’re switching from another platform, AWeber will handle the contact import and basic setup at no extra cost.

AWeber Pros and Cons

Pros:

• Unlimited email sends on the free plan — unique among major platforms
• 600+ email templates — the largest library of any platform at this price point
• Outstanding deliverability — 99%+ inbox placement built over 25+ years
• Smart Designer — automatically creates branded templates from your website URL
• Live chat support on the free plan — Mailchimp cuts support after 30 days
• Free migration service — AWeber will move your list from another platform for free
• Built-in payment tool — sell digital products without a separate e-commerce tool
• AI email writer and landing page builder included
• 30% recurring affiliate commission — generous programme for creators with an audience

Cons:

• Free plan limited to 500 subscribers — Brevo has no limit, MailerLite allows 1,000
• Automation less powerful than Moosend or ActiveCampaign
• Design aesthetic feels slightly dated compared to newer platforms like MailerLite
• No SMS or multi-channel marketing
• No heatmap reporting
• Free plan limited to 1 landing page and basic automation only
• Fewer native integrations than ActiveCampaign or Mailchimp

Who Is AWeber Best For?

AWeber is an excellent choice for:

• Complete beginners wanting the simplest, most guided email marketing experience
• Small businesses and solopreneurs who want reliability and deliverability above all else
• High-frequency senders with a small list — unlimited sends on the free plan is a genuine advantage
• Bloggers and content creators wanting RSS to email and simple autoresponder sequences
• Businesses switching from another platform — the free migration service removes all friction
• Affiliate marketers — AWeber’s 30% recurring commission programme is one of the most generous available

AWeber is less ideal for:

• E-commerce businesses needing deep automation — Moosend is significantly stronger
• Businesses wanting a larger free contact limit — Brevo (unlimited) or MailerLite (1,000) are better
• Those needing sophisticated multi-step automation — ActiveCampaign or Moosend are stronger
• Businesses wanting SMS or multi-channel marketing — Brevo is the better choice
• Design-conscious users — MailerLite produces cleaner, more modern-looking emails

Frequently Asked Questions

Is AWeber free?

Yes — AWeber has a genuinely free plan for up to 500 subscribers with unlimited email sends. No credit card is required to sign up. The free plan includes basic automation, one landing page, and live chat support — making it one of the most useful free plans available for small businesses just starting out with email marketing.

How does AWeber compare to Mailchimp?

AWeber and Mailchimp have similar free plan contact limits (500 each) but AWeber allows unlimited email sends where Mailchimp caps at 1,000 per month. AWeber has a significantly larger template library (600+ vs 100+), better deliverability, and live chat support on the free plan. Mailchimp has more third-party integrations and slightly more advanced automation. For most beginners, AWeber is the stronger choice.

How does AWeber compare to Brevo?

Brevo’s free plan offers unlimited contacts versus AWeber’s 500 — a significant advantage for businesses building a large list. AWeber counters with unlimited email sends (Brevo caps at 300/day), a much larger template library, and marginally stronger deliverability. Brevo is the better choice if contact list size is your priority. AWeber is better if you send frequently to a smaller, highly engaged list.

👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9

How does AWeber compare to Moosend?

AWeber is easier to use and has stronger deliverability and a larger template library. Moosend has significantly more powerful automation and e-commerce features — abandoned cart, product recommendations, heatmaps, and lead scoring are all included from $9/month. AWeber is better for simplicity. Moosend is better for automation and e-commerce depth.

👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

Does AWeber have good deliverability?

AWeber has one of the best deliverability track records in the email marketing industry — consistently achieving inbox placement rates of 99%+ in independent testing. Its 25+ year history of managing sender reputation with major inbox providers like Gmail and Outlook gives it a deliverability edge over many newer platforms.

Can I migrate from Mailchimp to AWeber for free?

Yes — AWeber offers a free migration service for new customers switching from another platform. Their team will handle the contact import and basic account setup for you, removing the friction of switching. This is a genuine differentiator — most platforms leave you to handle migration yourself.

Final Verdict

AWeber isn’t the flashiest or most feature-packed email marketing platform in 2026 — but it doesn’t need to be. It does what it has always done exceptionally well: delivers emails reliably, makes email marketing accessible to beginners, and provides genuine support when you need it.

The unlimited sends on the free plan, the 600+ template library, the Smart Designer, and the free migration service all make it a genuinely strong starting point — particularly for small businesses and solopreneurs who want to get up and running quickly without a steep learning curve.

It isn’t the right choice if you need deep e-commerce automation (Moosend leads there), a larger free contact limit (Brevo is better), or the most powerful automation available (ActiveCampaign wins that). But for reliability, simplicity, and deliverability, AWeber remains one of the most trusted names in email marketing for good reason.

Overall rating: 4.2/5 ⭐

👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741
👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha

Last updated: August 2026

Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This doesn’t affect my recommendations — I only feature tools I genuinely believe are worth using.