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Brevo (formerly Sendinblue) is one of the most popular email marketing platforms available — but how much does it actually cost in 2026, and is the free plan genuinely as good as it sounds?
In this guide I will break down every Brevo pricing plan, exactly what you get at each tier, how costs scale as your needs grow, and whether Brevo represents good value compared to the alternatives.
Brevo Pricing Plans 2026 — Quick Overview
| Plan | Price | Email Sends | Best For |
|---|---|---|---|
| Free | $0/month | 300/day (9,000/month) | Small businesses just starting out |
| Starter | From $9/month | 5,000/month | Growing businesses needing more sends |
| Business | From $18/month | 5,000/month | Businesses needing full automation and A/B testing |
| Enterprise | Custom pricing | Custom volume | Large organisations needing dedicated support |
Unlike most email marketing platforms that price by contact count, Brevo prices by the number of emails you send per month. This is one of its biggest advantages — you can have an unlimited number of contacts on every plan, including the free plan, and only pay more when you need to send more emails.
Brevo Free Plan — What Do You Actually Get?
Brevo’s free plan is genuinely one of the most generous available in the email marketing market. Here is exactly what is included:
| Feature | Free Plan |
|---|---|
| Contacts | Unlimited |
| Email sends | 300 per day (9,000 per month) |
| Email templates | 40+ included |
| Drag-and-drop editor | ✅ Included |
| Marketing automation | ✅ Basic automation included |
| Landing pages | ✅ Included |
| SMS marketing | ✅ Included (pay per SMS) |
| WhatsApp campaigns | ✅ Included |
| Live chat widget | ✅ Included |
| Basic CRM | ✅ Included |
| Transactional emails | ✅ Included |
| Email support | ✅ Included |
| Brevo branding on emails | ✅ Present on free plan |
| A/B testing | ❌ Not included |
| Advanced reporting | ❌ Not included |
| Multi-user access | ❌ Not included |
The unlimited contacts feature alone sets Brevo apart from virtually every competitor. Mailchimp caps free users at 500 contacts. AWeber caps the free plan at 500 subscribers. MailerLite allows 1,000. Brevo allows unlimited — meaning you can grow your list to thousands of contacts without ever being forced to upgrade.
The 300 emails per day limit (9,000 per month) is more than sufficient for most small businesses sending a weekly newsletter. A business with 5,000 contacts sending one newsletter per week sends approximately 20,000 emails per month — this would require the Starter paid plan. But for businesses with smaller or less frequently emailed lists, the free plan covers everything needed.
👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
Brevo Starter Plan — From $9/month
The Starter plan is Brevo’s entry-level paid tier. It removes the daily sending limit and adds a higher monthly email allowance. Here is what changes from the free plan:
| Feature | Starter Plan |
|---|---|
| Price | From $9/month |
| Email sends | 5,000 to 100,000+ per month depending on tier |
| Daily sending limit | Removed — send any time |
| Brevo branding | Optional removal add-on |
| Basic reporting | ✅ Included |
| Email support | ✅ Included |
| A/B testing | ❌ Not included |
| Advanced automation | ❌ Not included |
| Multi-user | ❌ Not included |
The Starter plan pricing scales with the number of emails you need to send per month:
| Monthly Sends | Starter Price |
|---|---|
| 5,000 | $9/month |
| 10,000 | $18/month |
| 20,000 | $25/month |
| 40,000 | $35/month |
| 60,000 | $44/month |
| 100,000 | $65/month |
Is the Starter plan worth it? For businesses that have outgrown the 9,000 monthly send limit but do not yet need advanced automation or A/B testing, yes — the Starter plan is very affordable. The jump from free to $9/month is reasonable for the removal of daily send limits alone.
The main limitation is that the Starter plan does not include advanced automation workflows or A/B testing — these require the Business plan.
Brevo Business Plan — From $18/month
The Business plan is where Brevo becomes a genuinely powerful marketing platform. It includes everything in the Starter plan plus:
| Feature | Business Plan |
|---|---|
| Price | From $18/month |
| Marketing automation | ✅ Full automation workflows |
| A/B testing | ✅ Included |
| Advanced reporting | ✅ Included |
| Send time optimisation | ✅ Included |
| Multi-user access | ✅ Included |
| Phone support | ✅ Included |
| Remove Brevo branding | ✅ Included |
The Business plan pricing also scales by monthly send volume:
| Monthly Sends | Business Price |
|---|---|
| 5,000 | $18/month |
| 10,000 | $25/month |
| 20,000 | $32/month |
| 40,000 | $48/month |
| 60,000 | $59/month |
| 100,000 | $83/month |
Is the Business plan worth it? For businesses that need proper marketing automation — welcome sequences, behaviour-based triggers, abandoned cart flows — the Business plan represents strong value compared to competitors. GetResponse charges $59/month for comparable automation. ActiveCampaign starts at $49/month. At $18/month for 5,000 sends, Brevo’s Business plan is one of the best-value automation options available.
Brevo Enterprise Plan — Custom Pricing
The Enterprise plan is designed for large organisations with high email volumes, complex requirements, or a need for dedicated support. It includes everything in the Business plan plus:
- Dedicated account manager
- Custom volume pricing
- Priority support with faster response times
- Single sign-on (SSO)
- Advanced security features
- Custom onboarding and training
- Service level agreement (SLA)
Enterprise pricing is negotiated directly with Brevo’s sales team based on your specific requirements and send volume.
Brevo Pricing vs Competitors
Here is how Brevo’s pricing compares to the main alternatives at 10,000 monthly sends:
| Platform | 10,000 Sends/Month | Contacts Limit | Automation Included |
|---|---|---|---|
| Brevo Free | Free (300/day limit) | Unlimited | ✅ Basic |
| Brevo Starter | $18/month | Unlimited | ❌ |
| Brevo Business | $25/month | Unlimited | ✅ Full |
| Mailchimp Standard | $100/month (10k contacts) | 10,000 | ✅ Limited |
| AWeber Plus | $120/month (10k contacts) | 10,000 | ✅ |
| GetResponse | $149/month (10k contacts) | 10,000 | ✅ Full |
| Moosend | $32/month (10k contacts) | 10,000 | ✅ Full |
| ActiveCampaign | $149/month (10k contacts) | 10,000 | ✅ Advanced |
The key advantage Brevo has over every competitor in this table is that its pricing is based on sends rather than contacts. At 10,000 contacts, Mailchimp charges $100/month, AWeber charges $120/month, and GetResponse charges $149/month. Brevo charges $25/month for the same send volume — with unlimited contacts. For growing businesses, this difference becomes increasingly significant over time.
Is Brevo Worth It?
Brevo is worth it if:
- You have a growing contact list — the send-based pricing model means costs stay low even as your list grows to thousands of contacts
- You want a genuinely useful free plan — unlimited contacts, automation, landing pages, and SMS on the free plan is unmatched by any major competitor
- You want multi-channel marketing — email, SMS, WhatsApp, and live chat all from one platform at no extra subscription cost
- You need strong deliverability — Brevo’s transactional email heritage gives it one of the strongest inbox placement track records available
- You are switching from Mailchimp — businesses with 5,000+ contacts typically save hundreds of pounds per year by switching to Brevo
Brevo may not be worth it if:
- You need the most powerful automation available — Moosend at $9/month delivers comparable or stronger automation features including lead scoring and heatmaps
- You need webinar hosting — GetResponse is the only major platform with built-in webinar tools
- You need a very large template library — AWeber has 600+ templates versus Brevo’s 40+
- You send very high email volumes to a small list — in this case contact-based pricing platforms may work out cheaper
How Brevo Compares to the Best Alternatives
Moosend — Best for Automation at Low Cost
Moosend starts at $9/month and delivers more powerful automation than Brevo’s Business plan at a comparable or lower price. If automation depth is your priority — lead scoring, weather-based triggers, product recommendations — Moosend is the stronger choice. Now part of the Constant Contact family, it combines powerful features with the stability of an established email marketing company behind it.
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
AWeber — Best for Simplicity and Templates
AWeber offers a free plan for up to 500 subscribers with unlimited email sends — more generous than Brevo’s 300/day free limit for very small, frequently emailed lists. Its 600+ template library and Smart Designer feature make it the strongest choice for businesses that prioritise email design variety and ease of setup.
👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741
Brevo Discounts and Deals
- Annual billing discount: Brevo offers a discount for annual billing versus monthly — typically saving around 10-15% depending on the plan
- Free plan: Genuinely free forever with no credit card required — the most accessible starting point available
- No credit card for free plan: Sign up and start sending without entering payment details
- Startup programme: Brevo offers discounted or extended access for qualifying startups — check their website for current eligibility criteria
Frequently Asked Questions
Is Brevo completely free?
Yes — Brevo has a genuinely free plan with no time limit and no credit card required. The free plan includes unlimited contacts, 300 emails per day, basic automation, landing pages, SMS marketing, live chat, and a basic CRM. For most small businesses just starting with email marketing, the free plan provides everything needed without spending a penny.
How much does Brevo cost per month?
Brevo paid plans start at $9/month for the Starter plan (5,000 emails per month) and $18/month for the Business plan (5,000 emails per month with full automation). Prices increase based on the number of emails you need to send per month rather than the number of contacts you have — which is why Brevo is significantly cheaper than most competitors at scale.
Is Brevo cheaper than Mailchimp?
Yes — significantly so, especially as your list grows. Mailchimp’s pricing is based on contact count, so costs rise steeply as you add subscribers. Brevo’s pricing is based on email sends rather than contacts, meaning a business with 10,000 contacts pays the same as one with 1,000 contacts as long as they send the same number of emails. At 10,000 contacts, Mailchimp costs approximately $100/month while Brevo’s comparable plan costs $25/month.
Does Brevo charge per contact?
No — this is one of Brevo’s most significant advantages. Brevo charges based on the number of emails you send per month, not the number of contacts you have. You can have an unlimited number of contacts on every plan including the free plan. This makes Brevo dramatically more affordable than contact-based platforms like Mailchimp, AWeber, and GetResponse as your list grows.
What is the difference between Brevo Starter and Business plans?
The main differences are automation and reporting. The Starter plan removes the daily send limit and increases your monthly email allowance, but does not include advanced automation workflows or A/B testing. The Business plan adds full marketing automation, A/B testing, advanced reporting, send time optimisation, multi-user access, and phone support. For businesses that need proper automated email sequences, the Business plan starting at $18/month is worth the upgrade from Starter.
Can I upgrade or downgrade my Brevo plan?
Yes — Brevo allows you to upgrade or downgrade your plan at any time. If you upgrade mid-month, you are charged the prorated difference for the remainder of the month. If you downgrade, the change takes effect at the start of your next billing cycle. You can also return to the free plan at any time if your needs change.
Final Verdict
Brevo’s pricing model is one of the most business-friendly in the email marketing market — and the free plan is genuinely the most generous available for small businesses. Unlimited contacts, 300 emails per day, automation, landing pages, SMS, and live chat all at no cost sets a benchmark that no major competitor currently matches.
For businesses that need more sends or advanced automation, the paid plans are competitively priced — particularly when compared to contact-based platforms like Mailchimp and GetResponse, where costs scale steeply as your list grows.
If you are currently paying for Mailchimp, AWeber, or GetResponse and your list has grown beyond a few thousand contacts, switching to Brevo is likely to save you meaningful money every month for comparable or better features.
👉 Try Brevo for free (unlimited contacts, no credit card): https://get.brevo.com/943m12izdnt9
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
👉 Try AWeber free: https://www.aweber.com/easy-email.htm?id=561741
Last updated: September 2026
Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This does not affect my recommendations — I only feature tools I genuinely believe are worth using.