Disclosure: This article contains affiliate links. If you sign up through them I may earn a commission at no extra cost to you. This guide is based on Brevo’s published plans and on independent reports, not on hands-on testing of every feature.
Brevo (formerly Sendinblue) prices its email marketing plans mainly by how many emails you send each month. This guide sets out the current plans using Brevo’s own pricing page and help centre, read on 30 October 2026. Dollar prices come from Brevo’s help centre and pound prices from its pricing page as shown to a UK visitor.
Brevo plans at a glance
| Plan | From (USD) | From (GBP, monthly) | Entry send volume |
|---|---|---|---|
| Free | $0 | £0 | 300 emails a day once your account is approved |
| Starter | $9/month | £6 | From 5,000 emails a month |
| Standard | $18/month | £13 | From 5,000 emails a month |
| Professional | $499/month | £429 | From 150,000 emails a month |
| Enterprise | Custom | Custom | Custom |
Paying yearly takes 10% off. On the UK pricing page that works out at £5.42 for Starter, £11.67 for Standard and £386.25 for Professional per month. The Standard plan used to be called Business, and the Professional plan is newer. Earlier versions of this article used the old names and did not list Professional.
What each plan includes
- Free: Brevo says it is free forever with no credit card needed. Sending is capped at 300 emails a day once your account is approved. Brevo’s pricing page does not state a contact cap for the free plan, and independent reviews report none.
- Starter: email and SMS (SMS credit sold separately), drag-and-drop editor, templates, AI content generator, advanced segmentation, forms, basic reporting and email support.
- Standard: everything in Starter plus unlimited multi-step marketing automation, A/B testing, click heatmaps and geography and device reports, AI send time optimisation, web and event tracking, and a landing page (one page included). The Brevo logo is removed.
- Professional: everything in Standard plus WhatsApp, pop-ups and push, 10 seats, contact scoring, advanced ecommerce features, phone support and 3 hours a year with a deliverability specialist.
- Enterprise: adds multi-account management, custom objects, a dedicated IP, SSO and tailored onboarding.
Independent reviews report that automation on the Free and Starter plans is capped at 2,000 contacts, with that cap removed on Standard. Brevo’s own page lists marketing automation as a Standard feature, so check what the Free plan allows in your account.
How the limits work
Brevo’s help centre says the number of emails you choose to send each month sets your price tier, and each tier also sets a contact storage limit:
| Monthly sends (Starter and Standard) | Contact storage |
|---|---|
| 5,000 | 500 contacts |
| 10,000 | 1,500 contacts |
| 20,000 and above (Starter to 100,000, Standard to 1 million) | 500,000 contacts |
If you pass the contact limit on one of the first two tiers, Brevo automatically upgrades you to the next tier and the price rises. This means paid Brevo plans are not unlimited-contact plans, which an earlier version of this article wrongly implied.
Add-ons and extras
- Remove the Brevo logo on Starter: $9/month
- Extra marketing seats on Standard (up to 3 users): $9/month each
- Sales Essentials package: $31/month
- Dedicated IP (Professional and Enterprise): $251 a year
- SMS: prepaid credits from 100, priced by destination country
- WhatsApp: prepaid credits on Professional and Enterprise
- Prepaid email credits from 5,000 to 1 million. They never expire, and buying them gives you Starter features with the logo removed
How it compares with Moosend
The two price differently, so compare at your real numbers. Moosend’s Pro plan starts at $9/month for 500 contacts with unlimited sends and automation included, priced by contact count. Brevo’s automation sits on Standard, from $18/month at the 5,000-send, 500-contact tier, priced by send volume. Brevo suits lists that email occasionally. Moosend suits lists that email often.
Try Brevo for free: https://get.brevo.com/943m12izdnt9
Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
Frequently asked questions
Is Brevo really free?
Brevo says its free plan is free forever with no credit card. You can send up to 300 emails a day once your account is approved. Automation, A/B testing, heatmaps and landing pages are listed as Standard features.
Does Brevo charge per contact?
Mainly it charges by monthly email volume. Each volume tier carries a contact storage limit, so a growing list can still push you up a tier.
Is SMS included?
The plans include the ability to send SMS, but credits are sold separately and priced by country.
Can I pay as I go?
Yes. Prepaid email credits are available on all plans and never expire. Brevo’s pricing page notes that pay-as-you-go does not include phone support.
Verdict
Brevo suits people who send occasionally and want to start free, then pay by volume. The step that matters is Standard: that is where automation, A/B testing and heatmaps appear. Price it at your own send volume and watch the contact storage tiers.
Sources checked
- Brevo pricing page: brevo.com/pricing (30 October 2026, GBP)
- Brevo plans overview: help.brevo.com (USD prices, tiers, add-ons)
- Moosend pricing: moosend.com/pricing
Last updated: 30 October 2026. Prices and limits change often, so confirm them on the vendor’s website before buying.
Disclosure: Some links in this article are affiliate links. If you click and make a purchase I may earn a commission. It does not change what I recommend.