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⚡ July 2026 Update: Moosend has joined the Constant Contact family. This adds the backing of one of the most established names in email marketing behind Moosend — a positive development for long-term platform stability. The Moosend product, pricing, and affiliate programme remain unchanged.
If you’re looking for an affordable email marketing platform in 2026, Brevo and Moosend are two of the strongest options available. Both offer powerful features at a fraction of the price of tools like ActiveCampaign or HubSpot — but they take very different approaches, and the right choice depends heavily on what your business actually needs.
In this comparison I’ll break down exactly how Brevo and Moosend stack up across pricing, features, automation, ease of use, and value — so you can make a confident decision without wasting time on a platform that isn’t right for you.
Brevo vs Moosend: Quick Verdict
| Brevo | Moosend | |
|---|---|---|
| Best for | Businesses wanting a permanent free plan with no contact limit | E-commerce and small businesses wanting advanced automation affordably |
| Starting price | Free | $9/month |
| Free plan | ✅ Unlimited contacts, 300 emails/day | ⚠️ 30-day trial only |
| Automation | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| E-commerce features | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| Ease of use | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
| Deliverability | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
| SMS marketing | ✅ | ❌ |
| Heatmaps | ❌ | ✅ |
| CRM | ✅ Basic | ❌ |
| Backed by | Independent | Constant Contact |
| Value for money | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Bottom line: Choose Brevo if you want a permanent free plan with no contact limit and the flexibility of SMS marketing alongside email. Choose Moosend if you’re running an e-commerce store or need the most powerful automation available at an entry-level price — now with the added reassurance of Constant Contact’s backing.
What is Brevo?
Brevo (formerly Sendinblue) is a multi-channel marketing platform founded in 2012 and now serving over 500,000 businesses worldwide. It originally built its reputation on a generous free plan and strong email deliverability, and has since expanded into SMS marketing, WhatsApp campaigns, live chat, and CRM tools — making it one of the most versatile platforms available at any price point.
Brevo’s free plan is genuinely one of the best in the industry — unlimited contacts with 300 emails per day, which is more than enough for a small business running a weekly newsletter to thousands of subscribers.
👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
What is Moosend?
Moosend is a cloud-based email marketing and automation platform founded in 2011, serving over 100,000 businesses worldwide. Originally built with e-commerce in mind, it has grown into a versatile platform known for delivering automation capabilities that rival tools costing two to three times as much — starting from just $9/month. In 2025, Moosend joined the Constant Contact family, adding the stability and resources of one of the most established names in email marketing behind the product.
Where Moosend stands out is the depth of its automation and e-commerce features — abandoned cart sequences, product recommendations, and purchase tracking are all included from the entry-level Pro plan, alongside heatmap reporting that most platforms charge extra for.
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
Pricing Comparison
Brevo Pricing
| Plan | Price | Key Features |
|---|---|---|
| Free | $0/month | Unlimited contacts, 300 emails/day, basic automation, landing pages |
| Starter | $9/month | 5,000 emails/month, no daily sending limit, basic reporting |
| Business | $18/month | Full automation, A/B testing, advanced reporting, multi-user access |
| Enterprise | Custom | Dedicated support, custom volume, SSO, SLA |
Moosend Pricing
| Plan | Price | Key Features |
|---|---|---|
| Free Trial | $0 for 30 days | Full access to all features, no credit card required |
| Pro | $9/month | Unlimited emails, automation, landing pages, heatmaps (up to 500 subscribers) |
| Pro | $16/month | Up to 1,000 subscribers |
| Pro | $32/month | Up to 2,500 subscribers |
| Enterprise | Custom | Dedicated account manager, SSO, custom reporting |
Which Is Better Value?
This is genuinely close — both platforms offer exceptional value. The key difference is the free tier: Brevo’s permanent free plan with unlimited contacts is unmatched for businesses just starting out or those with tight budgets. Moosend’s free offering is a 30-day trial — generous in terms of feature access, but not a permanent option.
At the paid tier, both start at $9/month — but Brevo’s Starter plan is limited to 5,000 emails per month, whereas Moosend’s Pro plan offers unlimited email sends from day one. For businesses sending frequently to a smaller list, Moosend’s unlimited sends offer better value at the same price point.
Feature Comparison
Email Marketing
| Feature | Brevo | Moosend |
|---|---|---|
| Email templates | 40+ | 70+ |
| Drag-and-drop editor | ✅ | ✅ |
| A/B testing | ✅ Business plan | ✅ All plans |
| Personalisation | ✅ | ✅ |
| Send time optimisation | ✅ | ✅ |
| Countdown timers | ❌ | ✅ |
| Weather-based content | ❌ | ✅ |
| RSS to email | ✅ | ✅ |
Winner: Moosend
Marketing Automation
| Feature | Brevo | Moosend |
|---|---|---|
| Visual automation builder | ✅ | ✅ |
| Pre-built automation templates | ✅ | ✅ |
| Behaviour-based triggers | ✅ | ✅ |
| Lead scoring | ❌ | ✅ |
| Abandoned cart | ⚠️ E-commerce plan | ✅ All plans |
| Product recommendations | ❌ | ✅ |
| Weather-based triggers | ❌ | ✅ |
| Conditional logic | ✅ | ✅ |
Winner: Moosend
E-commerce Features
| Feature | Brevo | Moosend |
|---|---|---|
| Abandoned cart sequences | ⚠️ Higher plans | ✅ All plans |
| Product recommendations | ❌ | ✅ |
| Purchase tracking | ✅ | ✅ |
| Revenue reporting | ✅ | ✅ |
| Shopify integration | ✅ | ✅ |
| WooCommerce integration | ✅ | ✅ |
Winner: Moosend
Landing Pages and Forms
| Feature | Brevo | Moosend |
|---|---|---|
| Landing page builder | ✅ Free plan | ✅ All plans |
| Templates | ✅ | ✅ 40+ |
| Pop-up forms | ✅ | ✅ |
| Exit intent forms | ✅ | ✅ |
| A/B testing for pages | ❌ | ✅ |
| Custom domain | ✅ | ✅ |
Winner: Tie
Reporting and Analytics
| Feature | Brevo | Moosend |
|---|---|---|
| Open and click tracking | ✅ | ✅ |
| Revenue tracking | ✅ | ✅ |
| Heatmaps | ❌ | ✅ |
| Real-time reporting | ✅ | ✅ |
| Comparative reporting | ✅ | ✅ |
| Map reporting | ✅ | ❌ |
Winner: Moosend — heatmaps tip it.
Multi-Channel Marketing
This is where Brevo pulls decisively ahead. Beyond email, Brevo offers SMS marketing, WhatsApp campaigns, live chat, push notifications, and a basic CRM. Moosend is focused exclusively on email marketing. For businesses that want a single platform handling multiple communication channels, Brevo is the clear winner.
It’s worth noting that if multi-channel marketing including SMS and AI tools is a priority, Constant Contact — Moosend’s parent company — offers these capabilities on their own platform.
Winner: Brevo
Deliverability
Both platforms consistently achieve inbox placement rates above 98%. Brevo has a particularly strong deliverability heritage — it started as a transactional email service — but in practice the difference between the two is negligible for most businesses.
Winner: Tie
Which Should You Choose?
Do you need a permanent free plan?
If yes → Brevo. Unlimited contacts with 300 emails per day is the most generous permanent free plan in the market.
Do you run an e-commerce store?
If yes → Moosend. Abandoned cart, product recommendations, and purchase tracking from $9/month make it the stronger choice for online retailers.
Do you want to send SMS alongside email?
If yes → Brevo. Moosend is email only.
Do you need the most powerful automation at the lowest price?
If yes → Moosend. Lead scoring, weather-based triggers, and product recommendation workflows all included from $9/month.
Do you want long-term platform stability?
Both are strong, but Moosend’s acquisition by Constant Contact adds an extra layer of confidence in the platform’s future.
Are you a blogger, creator, or service business?
If yes → Brevo. The free plan and multi-channel features suit content-led businesses better than Moosend’s e-commerce focus.
Brevo vs Moosend: Use Cases
Choose Brevo if you are:
- A small business or blogger wanting a permanent free plan with no time pressure
- A business that wants email, SMS, and live chat all in one platform
- A service business or creator without specific e-commerce automation needs
- A business expecting to grow a large list and wanting no contact limit restrictions
Choose Moosend if you are:
- An e-commerce business wanting abandoned cart, product recommendations, and purchase tracking from $9/month
- A small business that needs real automation depth without paying ActiveCampaign prices
- Someone who wants heatmap reporting included as standard
- A business that sends frequently and wants unlimited email sends from the entry-level plan
- Anyone wanting the reassurance of Constant Contact’s backing behind their email platform
Frequently Asked Questions
Is Brevo or Moosend better for beginners?
Both are beginner-friendly, but Brevo has a slight edge for complete newcomers — the permanent free plan removes financial pressure while you learn. Moosend is equally easy to use once you’re set up, but the 30-day trial clock adds a little pressure for those just starting out.
Which is cheaper — Brevo or Moosend?
Brevo wins on free — its permanent free plan with unlimited contacts is unbeatable for cost-conscious businesses. At the paid tier, both start at $9/month, but Moosend’s plan includes unlimited email sends whereas Brevo’s Starter plan caps you at 5,000 emails per month.
Has Moosend been acquired?
Yes — Moosend joined the Constant Contact family in 2025. The Moosend product, pricing, and affiliate programme remain unchanged. The acquisition adds the backing and resources of one of the most established email marketing companies in the world behind the Moosend platform.
Which is better for e-commerce — Brevo or Moosend?
Moosend is the stronger e-commerce choice. Abandoned cart sequences, product recommendations, and purchase tracking are all available from the $9/month Pro plan. Brevo offers some e-commerce functionality but key features like abandoned cart are locked to higher-tier plans.
Can I try both before committing?
Yes. Brevo’s free plan has no time limit — you can use it indefinitely. Moosend offers a 30-day free trial with full feature access and no credit card required. Testing both side by side for a month is a perfectly reasonable approach.
Final Verdict
Brevo and Moosend are two of the best value email marketing platforms available in 2026 — and the good news is that you genuinely can’t go wrong with either.
Choose Brevo if you want the most generous free plan in the market, multi-channel marketing beyond email, or you’re a service business or content creator without specific e-commerce needs.
Choose Moosend if you run an e-commerce store, want the deepest automation available at an entry-level price, or value heatmap reporting and unlimited email sends from day one — now with the added stability of Constant Contact behind it.
Both offer a risk-free way to get started — Brevo with a permanent free plan and Moosend with a 30-day full-feature trial. There’s nothing stopping you from trying both before deciding.
👉 Try Brevo for free: https://get.brevo.com/943m12izdnt9
👉 Try Moosend free for 30 days: https://trymoo.moosend.com/parekekwi2ha
Last updated: July 2026
Disclosure: Some links in this article are affiliate links. If you click and make a purchase, I may earn a commission. This doesn’t affect my recommendations — I only feature tools I genuinely believe are worth using.